2006 Bmw X5 3.0i Grey/grey Low Miles Serviced on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Next-gen BMW 5 Series sedan spotted with production body, possible PHEV

The current BMW 5 Series is just a few years old since its 2009 debut, but the Bavarians are already preparing to put the model out to pasture. Here's our first glimpse at the production bodywork for the next-gen sedan after spotting the wagon version during testing – twice. While the cladding and swirling camouflage make specific details difficult to discern, it doesn't look like we should expect any massive changes in design language from the new model. The nose appears to dip a bit more at the tip of the front end, but otherwise there's no way to mistake this as anything other than a 5 Series. Squint hard enough at the front left fender and you can notice what seems to be a small door. Our spies think that this might be hiding the charging port for a plug-in hybrid version. While the styling doesn't appear to be changing much, the next 5er reportedly has a new platform underneath the skin that supposedly will help it shed around 220 pounds. The debut for this lighter but likely similar looking BMW is expected sometime in 2016.

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.