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2015 BMW i8 Prototype

M Meets Edison
The real telling moment for the new BMW i division will be seeing how the recently tested 2014 i3 sells in its various markets, since that is the car that changes how we perceive our expectations of the brand. But this 2015 BMW i8 green supercar has all the earmarks of a slam-dunk project, we just needed to drive it and make sure for ourselves.
BMW has a spectacular test facility in southern France, called Miramas, and that's where we just had our first brief go behind the wheel of the i8. There were three cars for us there and they were dressed up in exactly the same paisley camo that we've all seen in the spy photos published everywhere for the past year. The interiors, though swathed in masking to hide all the details, varied in their color.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.