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BMW Motorrad showcases Konzept eRR electric sport bike

At one end of the BMW spectrum are its electric vehicles like the i3 and i8. At the other, the motorcycles from BMW Motorrad. Now the Bavarian manufacturer is bringing those two areas of competence together in one vehicle. And it only has two weels. It's called the eRR, and it's an experimental electric motorcycle created in conjunction with the Technical University of Munich. It's based on the frame of the S 1000 RR sport bike, but ditches the 199-horsepower four-cylinder liter engine for an all-electric powertrain. Unfortunately, the company has yet to release any technical details, but promises it will do so at a later date. It's not the first time BMW Motorrad has tinkered with electric power. We've already seen the C Evolution electric scooter. But this is the first time it has packaged an electric motor into a sport bike this aggressive. If BMW were actually to build this thing, the eRR could prove a suitable foil to the Brammo/Victory Empulse, not to mention any other electric motorcycle that may find its way onto market in the coming years. BMW Motorrad presents the experimental vehicle eRR. Supersport dynamism and zero emission thanks to electric power. Munich. BMW Motorrad has a long tradition in pointing out new ways and thoughts for the topic „mobility on two wheels". For that, again and again many studies were presented in the past giving views to the future. The experimental vehicle eRR, created as a project with the Technical University of Munich, embodies an idea of an electric powered supersport motorcycle made by BMW Motorrad. Already a couple of years ago, BMW i showed the BMW Group's visionary and sustainable approach with the vehicles BMW i3 and i8 and their revolutionary design principles (aluminum chassis and passenger cabin made from carbon fibre) and BMW Motorrad's C evolution proved, that zero emission, riding fun and practicability do not exclude themselves. With presenting the experimental vehicle eRR BMW Motorrad goes one step forward and shows the possibilities of an all-electric drive in a supersport motorcycle. Regarding design and chassis technology the eRR leans on the supersport motorcycle S 1000 RR, however using an all-electric drive. Stephan Schaller, Head of BMW Motorrad, emphasizes: „Since their market launch, the RR is giving the creeps to motorsport athletes. If acceleration, handling or topspeed – the RR is setting standards.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Watch Atieva's electric van outrun a BMW i8 and Dodge Viper

A little while back, automotive startup Atieva drag raced its electric van, called Edna, against a Tesla Model S and a Ferrari California in order to compare its performance against known and revered mechanical athletes. Again, the Silicon Valley-based company is putting its prototype up against electrified and conventionally powered performance vehicles on the drag strip. Last time around, Edna, the Mercedes-Benz Vito van equipped with a 900-horsepower, all-wheel-drive powertrain, bested both of its foes. In that showcase, Edna was hitting 60 mph in a little over three seconds. Comparatively, BMW lists the i8's 0-60 time at 4.2 seconds, though Road & Track clocked it at 3.8 seconds, with a quarter-mile time of 12.3 seconds. The Viper does 0-60 in 3.4 seconds. Before you even watch the video above, you can imagine how it will end, as the retuned Atieva Edna rips 0-60 mph in 2.94 seconds. Atieva clocked the quarter mile at 11.3 seconds at 117 mph. It's worth noting that driver skill can have a lot to do with a car's straight-line performance. We've witnessed Viper's elapsing the quarter mile in well under 12 seconds, which means it should be quicker in this test than the i8, if not the Edna. Still, the performance showcased in the video is exceptional. To improve Edna's stats, Atieva says it has used testing data to fine tune its AC induction motors at higher speeds once it got low-speed performance locked in. After testing in the hot California sun, including the race you see above, Atieva drove Edna 90 miles home with range to spare. As for production plans, Atieva will put this powertrain into a sedan slated for sale in 2018. In the meantime, the company will keep testing and tuning its working prototype, and has even invited the public to put their cars up against Edna in future sessions. Related Video: Related Gallery 2015 BMW i8 in Petoskey, MI News Source: Atieva, YouTube: Atieva via Electrek Green Motorsports BMW Dodge Automakers Electric Future Vehicles Videos drag race atieva