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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Recharge Wrap-up: Tesla opens 50th European Supercharger, BMW smart charging in Singapore

Southeastern Illinois College wants to create a biofuel processing certification program. The school is waiting to hear about receiving $750,000 from a US Department of Labor grant that would allow it to expand its Biofuels Education curriculum to include certification for manufacturing biodiesel and ethanol. There are currently no such programs in existence, and its development would require Labor Department approval as well as input from biofuel companies. Southeastern Illinois College believes that biofuel processing certification would be a large draw for potential students. Read more at The Southern Illinoisan. Tesla has opened the 50th Supercharger in Europe. In the year since the first on was installed in Norway in August 2013, Tesla has been building the network that, like it does in the US, will allow Model S drivers to go long distances for free. There are now 168 Superchargers open throughout the world. Find more in the press release below. BMW is partnering with Greenlots to bring an open standards EV charging network to Singapore. As part of BMW's 360 Electric program, Greenlots will install public chargers and manage the network that allows BMW i owners to find and use the chargers with BMW's navigation system and ChargeNow card. The 30 possible public chargers Greenlots plans to install will use the company's SKY Smart Charging platform. Greenlots will also install the BMW i Wallbox Pure charger at customer's homes and offices. Read more in the press release below. Plug-in electric vehicle (PEV) sales are forecast to reach 1.8 million a year by 2023, according to a report by Navigant Research. Right now, North America is the biggest buyer of battery-electric and plug-in hybrid vehicles, but that should change as the Asia Pacific market is expected to outgrow it; still, the US alone is expected to have more than 2.7 million PEVs on the road in 2023. Urban areas are where we'll see the largest concentration, naturally, with Tokyo, Los Angeles and Paris having the most sales in 2023, respectively. With the increase in PEVs comes an increase in residential load on the electric grid, which is expected to rise by 33 to 37 percent. Read more at Hybrid Cars, or head to the Navigant Research website. Chinese automaker Dongfeng is now manufacturing its first mass-produced electric vehicle, the Aeolus E30. The small, two-seat urban EV has a limited speed of 50 miles per hour, but has a range of up to 100 miles.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.