2003 Bmw X5 3.0i on 2040-cars

Auto blog

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW against Merkel's female board member quota in Germany

There may soon be more women in power positions in the world of German business under a proposed law from Chancellor Angela Merkel's coalition government. If passed, the law would force large, publicly traded corporations to have female members make up at least 30 percent of their supervisory boards (which are responsible in part for business strategy) by 2016. In addition, all companies would have to increase the female proportion on their management boards, which conduct regular business. The law seems likely to pass next month. "We've decided to do this and it will happen," said Merkel in a speech about the new rule, according to Bloomberg. Women currently have just six percent of management board seats in the country. Big businesses in the country aren't on board with proposed law, including automakers. "BMW as a company doesn't believe in quotas," said spokesperson Jochen Frey to Bloomberg. "While we hold that opinion, we want and strive for diversity in our workforce in terms of gender, ethnicity and age." Currently, 25 percent of Bimmer's supervisory board is female, a bit higher than the national average in Germany of 22 percent. German car companies are hardly alone when it comes to having a paucity of women in positions of power. Honda only added its first female member to the automaker's board of directors earlier this year, and Toyota and Nissan showed similarly low numbers. A 2013 list from Fortune ranked many of the most powerful women in the auto industry as coming from North America.

Thermal imagery of BMW M4 DTM pit stop is red hot

A pit stop is a pit stop, right? The race car pulls in, the crew changes the tires, pumps in some fuel, maybe swaps out a busted body panel or squeegees the windshield, and off it goes for another heat. Only pit stops have become the focus of news lately for a number of reasons, whether it's because of mishaps (like the ones that prompted F1 to ban mid-race refueling), new time records (due largely to said ban) or interesting new ways to film the fast-paced action.
A few weeks ago we brought you footage of an IndyCar pit stop filmed from multiple angles courtesy of Google Glass. Now BMW has released a brief clip of one of its M4 DTM racers coming in for fresh rubber, all filmed by infrared camera. Its the kind of technology BMW uses to help optimize its German touring cars for competition, and now the Bavarian outfit has released some footage for fans to enjoy.
The resulting thermal imagery gives you an idea of how hot the car runs (and where the heat is emanating from), how warm they get the fresh rubber before they get it onto the car, and what kind of temperatures the pit crew is subjected to. Look closely enough in the 25-second video below and you'll even see the heat sputtering out of the exhaust pipes as the M4 downshifts into its pit box. (Just don't try adjusting your speakers, the clip is without audio.)