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BMW X4 Concept is no Shanghai surprise

"One in four new BMW cars is now a BMW SAV." If you're new to BMW parlance, SAV stands for Sports Activity Vehicle, a vehicle type most of us more commonly refer to as a crossover, and that statistic, which comes straight from the automaker itself, tells you all you need to know about why the X4 Concept you see above exists.
Like its larger X6 sibling, the BMW X4 Concept tries to shove a crossover in a mold shaped vaguely like a fastback coupe. Put another way, the X4 is likely to be a polarizing design, though perhaps not to the extent that the X6 divided opinions. As for us, we definitely prefer the styling of this X4 Concept, with its strong character lines and impressive wheel-to-bodyside ratio, over that of its bigger brother. That said, we're sure the AMC Eagle comparisons will begin in earnest starting right about... now.
Dimensionally, it seems the most obvious machine with which to compare this X4 Concept is the 3 Series Wagon - we're not sure if it will be as spacious inside as the 3 Series Gran Turismo. A two-inch stretch in the wheelbase ought to bring a commensurate improvement in legroom, and a body that's nearly five inches longer should be a boon for cargo capacity. Of course, that fastback roofline will surely cut down on the car's roominess inside, but we'll have to wait for the final production model to judge its true capabilities.

BMW M4 Convertible spied with naked top and trunk

Our trusty spy photographers have been at it again, snagging these first images of the forthcoming BMW M4 Convertible without camouflage on its retractable roof and rear deck. You'll recall that this is not the first time we've seen the followup to the M3 Convertible, but that the last batch of images we had were encumbered by a lot more camouflage - this car is virtually naked by comparison.
Not surprisingly, the M4 looks to share its folding hardtop design with the standard 4 Series droptop, and it should operate in a similar manner as well. It's no surprise, but it looks like BMW is going to try and make the transition from M4 Coupe to M4 Convertible as effortless as previous efforts converting the M3 to an M3 Convertible. That should mean that below the beltline, this car is nearly identical to the coupe we saw in Detroit.
As for the camo'd features on these spy photos, the hood, front fascia, rear fascia, quarter panels, side sills and mirrors have all been shown on the M4 Coupe, and don't really bear mentioning. There's been no word of just where the M4 Convertible will make its debut, although considering the lack of disguise on this car, Geneva seems like a likely destination.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.