2001 Bmw X5 3.0i Sport Utility 4-door 3.0l on 2040-cars

Auto blog

BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

Alpina XD3 Bi-Turbo offers facelifted looks, diesel-powered 4.9-sec 0-62 sprint [w/video]

I've always thought it would be fascinating to look at the psychographic data of Alpina's customer base. While the company's high-zoot rendition of BMW 7 and 5 Series sedans makes plenty of sense, I don't quite understand the appeal of the still-expensive tunes, further down the range. Enter the European-only Alpina XD3 Bi-Turbo, which made its debut here in Geneva today. The XD3 has been around for a bit, but this year it's refreshed to coincide with the BMW X3's own nip-tuck. The result is essentially a new front and back fascia on the same, ginormous Alpina wheels that make the brand's products instantly recognizable. For anyone that covets huge diesel performance in a small SUV-shaped package, that's a good thing. The XD3 pushes a whopping 516 pound-feet of torque and 345 horsepower out of its 3.0-liter, biturbo sixer, all good for a 0-62-mile-per-hour sprint of just 4.9 seconds. Which is quick by any measure. Still, the privilege of driving the fast, high-center-of-gravity Bimmer doesn't come cheaply – Alpina would like just over 69,000 euro ($77,000 by today's rates) for each example. That kind of coin will buy a European equal performance in the form of a Porsche Macan diesel, or any number of non-SUV performance rides, too. It takes a special mind, I suppose... Related Video: