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BMW confirms M4 DTM for next season

Fans of BMW performance had two events to keep an eye on this weekend: the reveal of the M4 Concept at Pebble Beach, and the efforts of the Bavarian automaker's DTM teams at the Nurburgring. What ties them together, however, is what BMW has in store for next year.
The German carmaker has confirmed that it's already working on a new M4 DTM to campaign in the highly-competitive touring car series starting next season. It didn't reveal any details, but we can expect the M4 to make the same jump to competition spec as the M3 did before it. And with some success, we might add: successive versions of the M3 have won 48 DTM races over the years, starting with the checkered flag which Harald Grohs claimed at Hockenheim in 1987 through to the same race which Augusto Farfus won earlier this year. After taking home the title for BMW in its first year back in DTM last season, Bruno Spengler also won at the Red Bull Ring in Austria two months ago, but the Bimmer teams seem to be having a bit of trouble defending its title against fresh assaults from Audi and Mercedes.
BMW undoubtedly hopes the new M4 DTM will help it turn another new leaf, and we're looking forward to seeing how it all shapes up. Read more in the press release below.

BMW ups i3 production to 100 units a day to meet demand

To reverse the old Field of Dreams quote, they are coming, so BMW is building them. All indications are that US demand for the BMW i3 plug-in will be larger than initially expected. As a result, the automaker is upping production at its German factor by more than 50 percent in advance of stateside sales, Automotive News says, citing BMW boardmember Harald Krueger. BMW has started making about 100 i3s a day, up from its previous daily rate of about 70 units. So far, BMW, which is expected to begin sales of the i3 in the US later this month, has made about 5,000 i3s. BMW spokesman Dave Buchko confirmed in an e-mail to AutoblogGreen that the company was boosting production of the i3 based not only on US demand but on worldwide demand, but he declined to be specific about BMW's new production rate. BMW started selling the i3 in Europe in November and had racked up a six-month waiting list by early February. Last month, Norbert Reithofer, chairman of the board of management for BMW, estimated that the company would be making a cool 100,000 i3s a year by the end of the decade, and that the global automotive market would support that production level. Check out our First Drive of the i3 here.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.