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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2014 BMW 4 Series Coupe images leak out

Because embargoes were apparently made to be broken, images of the 2014 BMW 4 Series coupe have leaked onto the Internet ahead of the car's official debut thanks to Car Design News' Facebook page. As you'll recall, the 4 Series is the replacement for the outgoing 3 Series coupe, its nomenclature falling in line with the rest of BMW's lineup, where coupes and convertibles will be set apart from their sedan counterparts by one number.
As we can see in the photos, the 4 Series takes a lot of its design cues from the 3 Series on which it is based, but there's a lot more in the way of attractive body sculpting, and this production model stays true to the original 4 Series Coupe Concept that we saw at the Detroit Auto Show earlier this year.
We don't have official details to divulge just yet, but we can discern from the photos that the range-topping coupe will be the 435i model, likely powered by BMW's turbocharged 3.0-liter inline-six from the 335i. There will no doubt be a 428i model with a 2.0-liter turbo-four underhood, and we expect BMW to offer its xDrive all-wheel-drive system on both models. Much like the 3 Series, a variety of trim levels will be on offer, including a top-spec M Sport trim that you can see painted in Estoril Blue here.