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BMW to show car that can park itself in a multi-story garage at CES

Automatic parking systems are something of a novelty, in their present form. Sure, modern parallel parking systems work well enough. And they're great if you lack the special awareness required to complete such a task. But frankly, how often is the average owner of such a system in a position to use it? Perpendicular parking systems, meanwhile, are basically an admission that you don't really deserve a driver's license. Novelties these systems may be, but they promise a future where we won't even need to be behind the wheel to park our cars. BMW is going to deliver a vision of that future at the 2015 Consumer Electronics Show with the Remote Valet Parking Assistant, a smartwatch-activated system that takes the driver out of the parking equation and replaces them with an advanced collision avoidance system. Fitted to an i3 for CES, the BMW system relies on four laser scanners to map the surrounding environment and identify obstacles. Combined with a digital site plan for a building, the company claims its car can navigate its way to an open parking spot, moving around even unexpected obstacles like improperly parked cars. The car's owner can step out of the vehicle at the intended destination, and then tap the smartwatch app for vehicle parking and retrieval. BMW claims this system will allow more precise control than GPS, particularly in something like a multi-story parking deck. While it's an intriguing route with autonomous technology, we wonder how much is required of these digital site plans. There are more practical uses of this technology, beyond valet parking. According to BMW, the collision-avoidance technology can aid a driver in low-light conditions, automatically braking the car for its driver when an obstruction is detected. Look for more on BMW's Remote Valet Parking system as the 2015 Consumer Electronics Show approaches. Until then, scroll down for the full press release. BMW Innovations at the 2015 Consumer Electronics Show (CES) in Las Vegas. 360-degree collision avoidance and fully-automated parking in multi-storey car parks. BMW Remote Valet Parking, CES 2015. (12/2014) Munich/Las Vegas. BMW was already demonstrating at the Consumer Electronics Show (CES) 2014 how perfect control technology can provide highly automated mastery of all drive statuses right through to very tight margins.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

What does the open patents deal mean for Tesla ... and BMW?

Gift to the world or trade bait? Tesla Motors announced this week it would open its patents for other automakers to use. That has analysts guessing whether the California-based electric-vehicle maker is looking to either swap trade secrets with other automakers or to expand the proverbial pie that represents the plug-in vehicle market. For its part, Tesla says the answer is B. BMW, which is establishing its i sub-brand of plug-in vehicles, would be a natural collaborator with Tesla, Forbes says. In fact, executives from the two companies met in Europe this week. Details were not released, but a BMW spokesman said, "Both companies are strongly committed to the success of electromobility and discussed how to further strengthen the development of electromobility on an international level." While Tesla brings battery technology to the table, BMW offers its carbon-fiber advancements that lighten vehicle-body weight. Those advancements are key to range-extending efforts and could do wonders for Tesla on its journey to help spur technology for the sake of getting more of the general public to accept plug-in technology as a viable first-car option. Then again, Forbes says Tesla, whose investors include Mercedes-Benz parent Daimler and Toyota, may be keeping its best technologies to itself by not patenting certain advancements at all. What's in Tesla's patent pool? uAutoInsurance analyzed Tesla's 249 patents and found that 104 of them related to battery technology, while 28 pertained to recharging activity, which wasn't surprising (about a quarter of those 249 patents couldn't readily be categorized). Tesla also has nine patents related to sunroof technology. The company is based in California, after all.