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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2015 BMW X6 stays the course with more power, RWD model

What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the thing, BMW having sold some 250,000 examples since the CUV's birth. And as you first saw thanks to leaked images this morning, the second-generation X6 has just arrived.
The shape is familiar, as are specific styling elements like the larger headlamps (now available with a full-LED treatment) and taillamps, mimicking those found on the X5. Two trims are available - xLine and M Sport - the former taking a more subdued approach, while the latter uses the traditionally bulgy and aggressive M-badged kit, with larger air intakes and matte aluminum grille bars. All X6s come standard with 19-inch wheels, and 20s are optional.
Regardless of trim, BMW will now offer the X6 in three guises here in the United States: sDrive35i, xDrive35i and xDrive50i. Dissecting the nomenclature, that means the first two models will be powered by BMW's 3.0-liter turbocharged inline-six, good for 300 horsepower and 300 pound-feet of torque. The sDrive X6 uses rear-wheel drive, while the xDrive, of course, uses all-wheel drive. Moving up, the xDrive50i uses the same twin-turbo 4.4-liter V8 as its predecessor, though power has been increased to 450 hp and 480 lb-ft. All X6 models are fitted with an eight-speed automatic transmission, and BMW says that the new powertrains are more efficient than before, though official fuel economy numbers have not yet been released.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.