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Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Wed, 15 Jan 2014This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.
The 2016 BMW M2 is a steroid-addled M235i [UPDATE]
Wed, Oct 14 2015UPDATE: As it turns out, BMW mixed up the weight specs in the official press materials. We spoke to BMW for confirmation, and the manual M2 weighs 3,450 pounds, the DCT car weighs 3,505. We've updated the text to reflect this. If you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. When we first got behind the wheel of the M235i early last year, BMW was quick to point out the spiritual link between the small quasi-M car and its ancestors, the 2002 Turbo and the E30 M3, but we couldn't help but think fondly of the more potent 1M Coupe. And while the M235i got a lot of things right, its weight and price took some of the shine off it. But more importantly, the intangibles that those older BMWs nailed was somewhat lacking in the M235i – while fun, it was somewhat distant, unlike the visceral 1M. Until we drive the 2016 BMW M2, those intangibles will remain intangible. But on paper, the M2 looks to be a super-M235i, buffed up with M goodies like an active rear differential and lightened suspension components. But if you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. With the manual it weighs 3,450 pounds, an 85-pound reduction. With the DCT, it's a wash at 3,505 pounds. At least the M2 looks like a proper M car. The side bodywork swells 2.1 inches up front and 3.1 inches in the rear to accommodate wide 19-inch forged wheels wrapped in Michelin Pilot Super Sport tires. The front end takes the M235i theme (itself an adrenaline-injected version of lesser 2 Series cars) and adds steroidal menace, with the expected larger intakes to feed the extra engine radiator. Out back, there's a diffuser in the rear tray that the M235i lacks, and the scallops that incorporate the taillights plainly telegraph the extra rear width. It's the M4's handsome younger sibling. Like the M235i to which its clearly related, the heart of the M2 is a 3.0-liter inline-six that inhales through a TwinScroll exhaust manifold-integrated turbocharger. High-precision direct injection, Double-VANOS, and Valvetronic are all present and accounted for, with some M goodies like pistons and crank bearings trickling down from the M3 and M4. The result is 365 horsepower at 6,500 rpm and 343 pound-feet of torque available from as low as 1,400 rpm.
Cars we're thankful we drove in 2019
Thu, Nov 28 2019We drove a lot of cars in 2019, and there's still a month to go. We drove them in our home office in Michigan, at our remote offices in Seattle, Portland, Ore., and Columbus, Ohio, and throughout the globe on myriad press launches. We could count them, but hey, that seems boastful. Instead, we want to be thankful. Not only for the opportunity to do this wonderful task some might describe as a "job," but for the new, shiny cars that brighten our days (and most hopefully yours). We asked our fellow editors which car they were most thankful to drive in 2019 ... here are our answers. 2019 Hyundai Veloster N Performance Senior Editor Alex Kierstein Every once in a while a car comes along that changes the narrative on a company or its segment, and everyone scrambles to experience it for themselves. This year, for me, that car’s the Veloster N Performance, perhaps the most transformative car the companyÂ’s ever built. Everyone whoÂ’s driven it, here and elsewhere, says it captures all those intangibles that make great driving hatchbacks great. And IÂ’m thankful that I got a go in it before all of them left the fleet, because it does. It upends the segment long dominated by the GTI, a car that nails its brief. The N is rowdy and loud, sure, but it also has some of the most deftly tuned suspension IÂ’ve come across in a front driver. My advice: if youÂ’re in the market for something fun and unique, go test drive a Veloster N. I think youÂ’ll be thankful you did. 2019 Hyundai Veloster N View 47 Photos 2019 Audi E-Tron Senior Editor, Green, John Beltz Snyder IÂ’m pleased that I got to drive the Audi E-Tron. ThatÂ’s high praise for a year in which I also drove the stellar Jaguar I-Pace. The E-Tron, while not as sporty as the Jaguar, is excellently executed, and feels like a more refined, polished offering. ItÂ’s quick, whisper-quiet, comfortable, stylish inside and out, and incredibly sturdy. Some may lament that it doesnÂ’t do much to stand out from ICE vehicles, but I donÂ’t think it needs to. What it does need to do is win over the electro-skeptical, and I think Audi put its best foot forward with a crossover that can do just that, and more. So, yeah, not only am I thankful that I got to drive it, IÂ’m glad that itÂ’s compelling enough that itÂ’ll hopefully make potential customers feel the same. 2020 Audi E-Tron View 13 Photos 2013 Peugeot 508 West Coast Editor James Riswick My choice totally sucks.

