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BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

BMW reminds us what made the original M3 so great

Just because many are slavering for the global debut of the 2016 BMW M2 at the Detroit Motor Show doesn't mean BMW will let us forget the coupe that gave the letter "M" its global moxie: the M3. The Roundel has posted the first in a five-part series devoted to that seminal M, the 1987-1991 E30. Built as a homologation requirement for the race car BMW needed to beat Mercedes 190E 2.3/16V in the German Touring Car Championship, it was 1.5 times more expensive than the 325i of the time and company sales heads had doubts about being able to sell all 5,000 of them. As we know, that story had a happy ending. The first models came with a 2.3-liter four-cylinder with 195 horsepower, a chopped and tuned combination of the four-cylinder M10 block first used in 1962 and in Formula 1, with a cylinder head from the six-cylinder M88 that did duty in the M1. By the time the M3 Sport Evolution models marked the end of the first-gen production run, displacement had risen to 2.5 literz and output to 238 hp, but more important than those numbers were the phenomenal handling and relentless race victories. You should definitely check out the video above for BMW's peek into the backstory of the fourth M car after the M1, M535i, M635 CSi, and M5, and arguably most important. But if your M-centric tastebuds prefer a more modern take on the German brand's most driver-friendly vehicles, take a look at the videos below. Related Video:

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.