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BMW 2 Series shows us its insides

We've already seen the upcoming BMW 2 Series testing in both coupe and convertible body styles, and now we're getting our first glimpse inside the new entry-level coupe. Judging by the sportier exterior that we've seen in previous spy shots, this car appears to be equipped with an M-Sport package, so this is likely not what the base interior will look like.
Compared to the current 1 Series, this new coupe will have cleaner cabin design including fewer buttons on the center stack and an instrument panel with more of a dual-brow design. This car has cloth seats with what appears to be a suede-like accent trim and blue stitching, and the seat's pattern is mimicked on the door panel. The 2 Series will also have a better integrated iDrive controller that operates the widescreen display mounted atop the instrument panel in a similar fashion as what we've seen recently on the Mercedes-Benz A-Class and CLA-Class.
As mentioned about the exterior, the bigger wheels, blue brake calipers, dual exhaust outlet and subtle decklid spoiler all lead us to believe that this is the M-Sport, but it isn't sporty enough - inside or out - to make us think this is the rumored M2 model.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.