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BMW i8 pitted against M4 in sibling rivalry track battle

We recently watched Auto Bild challenge the BMW i8 against the M4 in a German drag race of decide the quicker of the inter-brand rivals. The hybrid took a commanding victory in that fight. However, Autocar now has a new battle for the two coupes. The siblings are together again on the Castle Combe Circuit to find out which of them offers the more enjoyable experience at the track. Unfortunately, we don't ever get a perfect point of comparison in the video because host Steve Sutcliffe never does a full lap in anger with either of them to set a time. Instead, he focuses more on how the BMWs feel behind the wheel. Sutcliffe also admits midway through the clip that the i8's electric motor is out of juice to power the front axle's electric motor. That only leaves the hybrid with its 228-horsepower and 236-pound-feet-of-torque turbocharged three-cylinder to spin the rear wheels. Still, Sutcliffe spends ample time explaining the benefits and downfalls of driving these coupes. See where his opinion falls between the M4 as the traditional German sports coupe and the i8 as the new-school hybrid in the video, above.

BMW i Collection puts upscale treehugging in the palm of your hand

If BMW's new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that's probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget - just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.
The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.
All the items, of course, are designed to extend the i3's upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.

BMW readying impressive track-focused M Power App

There are a lot of questionable automotive apps that people put on their smartphones these days, but BMW has created what could be one of the most useful and integrated car apps ever. The new M Power App, which will be available this summer only for Apple iPhones, allows BMW owners a whole new way to record their performance on the street or on a track. During the launch of the recent BMW M6 Gran Coupe, BimmerPost was able to get a full demonstration of how this new app works.
Far more involved than the current M Power Meter, the M Power App records data from in-car sensors and acts as a telemetry tool to allow drivers to see how they did on a particular track. Aside from an overlay on a track map showing acceleration and braking applications as well as head-to-head comparisons, the app also shows a line graph of everything from brake and throttle inputs to g-force, fuel mileage and engine speed. A small visual on the screen also shows steering angle, and lap times and speeds can all be stored as well. The data can even be shared with others, whether for bragging rights or instruction purposes.
This app works on any newer BMW equipped with the BMW Apps option, but the phone must be tethered to the car and the data understandably cannot be viewed while driving. Scroll down for the video demonstration recorded recently at Austin's Circuit of the Americas.