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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 BMW 3 Series Gran Turismo [w/video]

BMW Gets Much Closer To The GT Look And Feel It Seeks
The 2014 BMW 3 Series Gran Turismo is being launched to a pretty cynical automotive press brigade. You know it. We know it. Heck, even BMW knows it. We've just returned from driving it on the rather unforgiving and sometimes nasty roads of Sicily, and even before we got behind the wheel, many of our media colleagues were busying themselves doubting the 3 GT's very raison d'être. So, despite the always excellent Sicilian hospitality, the day's atmosphere was kind of fragile.
While the press in attendance seemed determined to nail every product expert to the wall for having been even tangentially associated with the larger 5 Series Gran Turismo, it seemed that BMW decided ahead of time to not introduce such a sensitive discussion topic. That strategy would do little to smooth things over as everyone started digging for dirt on BMW's so far clumsy Gran Turismo franchise.

BMW plugs in new X5 xDrive40e PHEV crossover

BMW broke with its own convention when it rolled out the original X5 back in 1999, and did it again when it launched the i3 and i8 plug-in hybrids in 2013. Now it's bringing the two together with the reveal of the new X5 xDrive40e. Based on the third-generation F15 model and previewed by the X5 eDrive concept at the 2013 Frankfurt Motor Show, the X5 xDrive40e is the first PHEV from the core BMW brand. Its hybrid powertrain pairs a 2.0-liter turbo four (itself good for 245 horsepower and 258 pound-feet of torque) to an electric motor integrated into the eight-speed automatic transmission (contributing another 113 hp and 184 lb-ft) for a total combined output of 313 hp and 332 lb-ft. That makes it more powerful by both counts than the six-cylinder X5 xDrive35i (though considerably less so than the V8-powered xDrive50i), giving it a quoted 0-62 time of 6.8 seconds and an electronically limited top speed of 130 mph. But it can travel up to 19 miles on electric power alone, at which top speed is limited to 75 mph. BMW has mounted the 9-kWh lithium-ion battery pack underneath the luggage floor, limiting cargo capacity to between 17.65 and 60.7 cubic feet, depending on how you set up the rear seats. An adaptive suspension keeps it all on an even keel, with power transmitted to all four wheels through a permanent all-wheel-drive system. An M model it is not, but the Bavarian automaker will offer it with an M Sport package. Full details on pricing and availability have yet to be announced, but the X5 xDrive40e is set to hit European dealers in the fall. The BMW X5 xDrive40e The first plug-in hybrid production car from the BMW core brand is a Sports Activity Vehicle. Permanent all-wheel drive and the BMW EfficientDynamics eDrive technology endow the BMW X5 xDrive40e with sensational sportiness and supreme poise on the one hand and outstanding efficiency on the other. With a total system output of 230 kW/313 hp generated by a four-cylinder petrol engine with BMW TwinPower Turbo technology and a synchronous electric motor, the BMW X5 xDrive40e achieves a combined fuel consumption of 3.4 – 3.3 litres per 100 kilometres (83.1 – 85.6 mpg imp) and a combined electricity consumption of 15.4 – 15.3 kWh over the same distance. CO2 emissions come in at 78 – 77 grams per kilometre (figures according to EU test cycle for plug-in hybrid vehicles, may vary depending on the tyre format specified).