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BMW will make plug-in hybrid versions of all models

Late last year, BMW made it clear that it would be making plug-in hybrid versions of all of its "core models." The first of those will be the X5 xDrive40e. At the New York Auto Show this week, BMW North America CEO Ludwig Willisch told AutoblogGreen that this enhanced PHEV plan is going to be applied to "every new model." We were asking Willisch if he views Tesla as a competitor to the Bavarian automaker. "I wouldn't say I don't see any competition," Willisch said, "but I still see that a BMW 5 Series and a Tesla are totally different animals." What about the rumored i5 or an i7, we started to ask – "which we don't have" Willisch interrupted – that could happen, couldn't it? "Not any time soon," Willisch said. "What we will have are plug-in hybrids. With the introduction of every new model there will be a plug-in hybrid version of that, too." There are people who are asking if the i brand will expand to a truck or a larger sedan, "but this is all the future," Willisch said. "It's not now and it's not the next couple years." Related Video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW reveals new seven-seat 2 Series Gran Tourer [w/video]

Everything is turning up Gran over at BMW these days. The 4 Series and 6 Series sprout extra doors to become Gran Coupes. The 3 Series and 5 Series get weird rooflines to become Gran Turismos. And now the 2 Series Active Tourer has grown an extra row of seats to become the Gran Tourer. What we're looking at is essentially the same mini-minivan/tall-hatchback that emerged almost exactly a year ago as the first front-drive model in BMW's history. Only in the guise of the new 2 Series Gran Tourer, it's been stretched to accommodate that third row of seats to give it seven-seat capacity – which was to be expected, of course, but is still fairly impressive considering how compact this vehicle actually is. It may be less than ten inches longer than the five-seat Active Tourer, but it's still smaller than just about any seven-seater on the market, and to hear the Bavarians tell it, it's "the world's first premium compact model to offer up to seven seats." Those seats are optional and can fold under the floor, and the middle row splits 40:20:40 and folds flat at the push of a button to give the 2 Series Gran Tourer a flexible cargo capacity ranging from 22.7 cubic feet all the way up to 67 cu ft. All of that in a vehicle no longer than a Ford Focus, which even in European wagon form can only swallow 53 cu ft with the seats folded – and you can forget about the extra seats in the Focus. European buyers will be able to choose between five engine options with three or four cylinders and ranging from 116 horsepower to 192. Available all-wheel drive might make you forget it's riding on a front-drive platform altogether (but not likely). Either way, the five-seat Active Tourer hasn't found its way to US showrooms, so we won't expect to see this new seven-seat version here either. At least not for the time being. But we'll surely have the chance to check it out in person for you next month at the Geneva Motor Show. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious.