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BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 BMW X1 will be second model on company's front-drive platform

BMW is putting a lot of its chips on the success of its forthcoming front-wheel drive models, and it's making a big bet on the company's future in hoping that customers will accept them. Its front-driving UKL platform is underpinning not just the current crop of Minis but a host of BMW vehicles too. The rollout starts with the 2 Series Active Tourer in Europe later this year. But the Bavarian brand confirms to Automotive News Europe that the next one is the X1 crossover, slated to come to Europe next June. It will also be joined by the X2 next summer, confirming earlier rumors about the fashionable CUV's existence.
As the previous spy photos suggest, the X1 is even smaller than the current model, and it supposedly uses the same crop of turbocharged 1.5-liter three-cylinder and 2.0-liter four-cylinder engines as Mini. But according to Automotive News Europe, the little guy is getting an extended, three-row version for the US, Russia and China. Like with the X4 or X6, the X2 shares most of the mechanical parts with its more conventional-looking sibling but features sleeker styling.
To make all of these UKL-based models possible, BMW is sharing development among them as much as is practical. According to Automotive News Europe, the next generations of the Mini Countryman, Clubman, X1 and X2 share the same electrical systems, drivetrains and more. Adding in the Active Tourer and still mysterious Family Active Sports Tourer to the mix, and the result is a big gamble that needs to go Bimmer's way.