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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Can the government mechanically force you to wear your seatbelt? [w/poll]

The National Highway Traffic Administration is considering the use of ignition interlocks in vehicles that would require the seatbelts of occupied seats to be fastened in order to drive the car, Automotive News reports, four decades after Congress moved to prevent manufacturers from installing them in cars sold in the US market. Following a transportation bill passed last year that lift some of the restrictions on seatbelt interlocks, automakers such as BMW are considering the benefits of using them in future cars. Now, before you go crying about your lost freedom, keep reading.
BMW said in an October 2012 petition that the use of seatbelt interlocks would allow the company to make lighter and more spacious vehicles, if the devices could be used in lieu of unbelted crash tests. The crash test has required the addition of bulky safety features, such as knee bolsters, that aren't as necessary when occupants are buckled up, especially when considering the dizzyng list of safety features that come standard on today's cars. Europe, which has a higher rate of seatbelt use than in the US, doesn't perform unbelted crash tests on cars sold there.

Autoblog's top 50 car photos of 2016

This one shouldn't need much explanation. We like cars a whole lot, and that includes not just driving them but taking great pictures of them. We've collected our 50 favorite images from this year in the mega-gallery above. It's a mix of old and new, with a healthy dose of vintage and modern race cars mixed in, and not one single shot under the harsh lights of an auto show. So click through and enjoy. Featured Gallery Autoblog's Top 50 Photos of 2016 View 50 Photos Image Credit: Copyright 2016 Autoblog.com Audi BMW Chevrolet Dodge Ferrari Ford Lamborghini Mazda McLaren Mercedes-Benz Porsche Rolls-Royce Volvo Convertible Coupe Motorcycle Luxury Racing Vehicles Performance Supercars Classics