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Auto blog
BMW Pininfarina Gran Lusso Coup'e bows at Villa d'Este
Fri, 24 May 2013The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.
The long wheelbase makes for short overhangs. Up front, BMW's design language gets scraped across a whetstone, everything getting sharper, including the usually round cat's eye headlights that have gone dihedral. Under the hood is a V12, behind the twin-kidney grille in matte-sheen aluminium and high-gloss black. The same aluminum treatment also backs the taillights, the lenses designed to let air flow through them.
Inside is room for four, a cockpit canted toward the driver, Foglizzo leather in black and Tobacco Brown, 48,000-year-old kauri wood from New Zealand, deep pile carpet on the floors, a patterned virgin wool headliner and an "oblong aperture in the roof liner" set off by white LEDs.
Next BMW X1 caught on flatbed
Tue, 17 Sep 2013The X1 had been around for four years before it was added to BMW's US lineup, so it isn't all that surprising that a new version of the company's smallest Sport Activity Vehicle is already in the works. Captured in transit on the back of a flatbed truck, these spy shots give us our first look at the next-gen X1 - codenamed F48 - which is expected to debut around 2015.
While the camouflage does a good job of obscuring most of the styling elements, we definitely see evidence of the X1's new platform. Elements like the loss of the long nose and a noticeably shrunken dash-axle gap (just compare this spy shot picture to this one from our X1 review), are good indicators that the next X1 will move to the new front-wheel-drive platform BMW is using for the new Mini and 1 Series GT. Aside from this, the overall shape is very similar to the current design, but we're sure it will pull many cues from the updated range of BMW products.
BMW starts Apple-like "Genius" program to explain tech
Wed, 20 Feb 2013Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.