2008 Bmw X3 on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW M4 Concept bows, takes handoff from M3 Coupe

Remember how, when the first BMW M4 Concept images leaked earlier today, we told you the official information would be coming later this evening? Well, scratch that. The whole kit and caboodle is now online, meaning all the official details are below, as well as a full gallery of high-res images above.
The replacement for the M3 Coupe, the Concept M4 Coupe shares a number of styling similarities with its dearly departed forbearer. To us, it's kind of like a mishmash of greatest hits from the new 4 Series and the old M3. The 4 Series headlights have grown on us, and the side grilles, which are part of BMW's Air Curtain and Air Breather system, are functional.
The power dome in the hood is smaller than on the M3, but is of a similar shape, while the rear diffuser and exhaust treatment look like they're lifted straight from the old car, aside from being finished in carbon fiber. Speaking of which, the carbon fiber roof sports a new touch, a cool BMW M tri-color that runs the length of the roof on the driver's side. The 20-inch M alloy wheels come in a twin five-spoke design, which has sort of become a calling card of BMW's M cars in recent years. Hiding behind those meaty wheels are M's carbon-ceramic brakes.

BMW to unveil X4 in March

It's been about half a year since BMW unveiled the X4 concept in Shanghai. But if you've been waiting for news on when it will reach production, the latest intel indicates it'll be announced next March.
Just when in March? That's the strange part. Inautonews reports having been told by BMW that the new X4 will be announced on March 14. So, the Geneva Motor Show, then? Not quite: although that show will still be going on then, the doors open to journalists like us on March 4, not 14. So either someone has got some details mixed up, or BMW - for some reason - is planning on waiting until after Geneva to reveal the production X4.
Whenever it does, we'll be looking at a slantback version of the X3, much like BMW did with the X5 and X6, giving Bavaria a rival to the Range Rover Evoque and Porsche Macan.