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BMW doubles i8 production to meet demand

They're not exactly Ford F-150 pickup truck numbers, but global sales of the BMW i8 plug-in hybrid are spurring the German automaker to step up the supercar's pace of production. As rumored, Bimmer, which has been pretty happy with sales of its i3 electric vehicle, is going to double the production pace of the i8. BMW's Germany factory will now put out about 20 i8 vehicles a day, Automotive News Europe says. That should cut down the wait time for the model, which started sales in both Europe last June and in the US two months later. Right now, buyers have to wait about four months to get their i8 plug-in vehicles, Automotive News Europe says, citing German outlet Automobil Produktion. Given that the cars retail for $135,000, we suspect these are people who probably aren't accustomed to wait for much. In January, BMW said that it sold almost 18,000 i3 and i8 plug-in vehicles last year globally, with about a third of those going to the US. Specifically, BMW moved 555 units of the i8 last year (and the vehicle was really only available for about five months) and another 198 through February. Through February, Bimmer also moved 1,759 units of the i3. Related Videos: Featured Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Automotive News Europe - sub.req. via Automobil Produktion Green Plants/Manufacturing BMW Electric PHEV ev sales

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

The List: Best of proving grounds

Proving grounds are where automakers and enthusiasts alike go to push their vehicles to their mechanical limits. The Rubicon Trail, located in the Sierra Nevada, is the ultimate off-road test, while Germany's Nurburgring is a grueling 13 mile road and track course. Jessi and Patrick visit both iconic proving grounds in this "best of" compilation of The List. If you like what you see, stay tuned to watch the full episodes, or click here to go directly to our episode archive and pick out some of your own favorite moments of The List to revisit. The List #0004: Conquer the Rubicon Trail The List #0073: Drive the Nurburgring Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. BMW Jeep Off-Road Vehicles Racing Vehicles The List Videos Original Video