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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW i3 wins 2015 Green Car of the Year award

The popular little BMW i3 (popular in the US, at least) was named the 2015 Green Car of the Year at the Los Angeles Auto Show today. The award doesn't just take into account a car's green credentials but also its "availability to the mass market." While the i3 is a bit expensive, starting at $41,350, it is becoming available at BMW dealers across the country, which cannot be said about a lot of other new plug-in vehicles released these past few years. The other finalists this year were the CNG-powered Chevy Impala Bi-Fuel, the Audi A3 TDI, the Honda Fit and the VW Golf. The BMW i3 with range extender gets a fuel economy rating of 117 MPGe and 39 miles per gallon (in gas mode) with a 72-mile EV range. The EV-only version gets 124 MPGe combined (137 in the city and 111 on the highway) and has an EV range of 81 miles. Green Car Journal has handed out the award every year for ten years now, naming the Honda Accord Hybrid/Plug-In Hybrid the winner last year, the Ford Fusion models (plug-in hybrid and hybrid) in 2013, the Honda Civic Natural Gas in 2012 and the Chevrolet Volt in 2011. BMW i3 NAMED GREEN CAR JOURNAL'S 2015 GREEN CAR OF THE YEAR" Milestone Carbon Fiber Electric Car Wins the Auto Industry's Most Important Environmental Award at Los Angeles Auto Show LOS ANGELES, CA (November 20, 2014) – BMW's i3, an innovative electric car built with a lightweight carbon fiber passenger cell and an aluminum drive module, has been named Green Car Journal's 2015 Green Car of the Year®, which was announced at the LA Auto Show. Green Car of the Year® finalists also included the Audi A3 TDI, Chevrolet Impala Bi-Fuel, Honda Fit, and VW Golf. The Green Car of the Year® award is an honor widely recognized as the auto industry's most important environmental accolade. Green Car Journal, the leading voice in the intersection of automobiles, energy, and the environment since the publication's launch in 1992, celebrates the high-profile award's 10th anniversary at the L.A. Auto Show this year. "BMW's i3 is a milestone vehicle in many respects and illustrates the automaker's expansive vision of future motoring," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com.