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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Alpina D3 may be coming to Frankfurt with 350 hp, AWD

Rumors are swirling that Alpina, the tuning house that specializes in all things BMW, will followup its Geneva debut of the B3 Bi-Turbo with an oil-burning variant slated for debut at September's Frankfurt Motor Show. The news comes from Auto Zeitung, which reports that the second-generation D3 will be based off the Europe-only 335d.
This is a departure from the last D3, which had the four-cylinder turbo-diesel from the BMW 123d in a 3 Series body. The new model is expected to use a 3.0-liter, twin-turbocharged inline-six, which will generate 350 horsepower and 516 pound-feet of torque. That should scoot it to 62 miles per hour in under five seconds (likely while towing a tree stump). Both rear- and all-wheel drive should be available on the D3, and we imagine the thrill of this much power channeled through just the two rear wheels to be akin to skydiving sans parachute.
For our European friends that want an Alpina D3, but don't need more torque than any American full-size pickup, there may be plans to offer a four-cylinder variant that still delivers Alpina performance without a compromise in economy. We'll have more on the Alpina D3 when it debuts at the 2013 Frankfurt Motor Show.

BMW Concept Roadster has two fewer wheels than we were expecting

The annual Concorso d'Eleganza Villa d'Este on the shores of Lake Como is an opportunity for some of the most beautiful vehicles in the world to descend on one of the poshest places on earth each year. Unsurprisingly, the event is also increasingly the chance for automakers to debut exclusive concepts to some of the wealthiest auto enthusiasts in the world. In the last few years, BMW has become the masters of this annual unveiling with automotive concepts like the Gran Lusso Coupé, BMW Zagato Coupe and motorcycles like the the gorgeous Concept 90, not to mention the just-revealed Mini Superleggera Vision. But this year the Bavarian automaker has been somewhat tricky.
What would you first think when you heard of the BMW Concept Roadster? A lithe, two-seat convertible? Nope. This roadster is a cut-down, minimalist motorcycle with an ultra-modern design. As opposed to the retro looks of the Concept 90, this naked bike looks like it could fit in a BMW showroom tomorrow and not seem out of place.
The Concept Roadster packs the brand's classic two-cylinder boxer engine displacing 1,170 cubic centimeters and producing 123 horsepower and 92 pound-feet of torque. That power is routed to the rear wheel via a cardan drive, essentially a driveshaft, with a single-sided swing arm rear suspension. It's all nestled in a tubular spaceframe.