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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW 2 Series caught uncovered during shoot

Before we know it, the BMW 1 Series will be no more in the United States. Well, sort of. The current six-year-old coupe and convertible will be replaced by the fancy new 2 Series you see here, spotted completely uncovered during a photo shoot, with the 1 Series nomenclature being reserved for the hatchback and GT models that might not ever make it Stateside.
The roofline of the new 2 Series doesn't appear to have to changed all that much from the current 1 Series coupe, but the front and rear fascias have indeed been smoothed out. (Truth time: As much as your author adores the 1 Series, he's always found its rear end to be, well, weird.) It looks good, seen here in M235i guise, with large wheels, slimmer headlamps and large air intakes on either side of the front fascia.
The 2 Series is expected to come to the States, likely in M235i and 228i variants, though rumors suggest that we won't get a non-M 235i model. The M235i is expected to be powered by the N55 turbocharged inline-six that we currently enjoy in the 335i sedan, producing something like 320 horsepower. The 228i, unsurprisingly, should use the 2.0-liter turbo-four from the 328i, making around 240 hp. Both engines will almost certainly employ eight-speed automatic transmissions and six-speed manuals.

BMW 5 Series Gran Turismo won't be a one-and-done model

The BMW 5 Series Gran Turismo seems like a model without a real segment to fit into. It doesn't quite match the mold for the swoopy four-door coupe niche like the Porsche Panamera or the brand's own 6 Series Gran Coupe. However, the vehicle isn't really a station wagon to appeal to those utilitarian buyers, either. Despite this identity crisis, BMW is reportedly prepping another GT for the next-gen 5 Series platform. According to German magazine Auto Motor und Sport, the 5 Series GT somehow has been a big enough sales success in the US and China to warrant another model. The next one would allegedly arrive in 2016, which is the about the same size as the future 5 Series sedan. The magazine speculates the new GT could lose about 221 pounds in the transition and be offered with four- and six-cylinder powertrains, plus a plug-in hybrid with an electric driving range estimated at around 19 miles. Globally, China is actually the larger 5er GT market than the US. According to IHS senior analyst Stephanie Brinley to Autoblog, the variant sold 21,089 units worldwide in 2013 (2014 is still being tabulated), and that represented about 5.7 percent of the 370,930 total sales for the 5 Series. China bought 42 percent of the world's GTs, compared to about 10 percent of the mix from the US. Europe, meanwhile, took about 29 percent of them that year. While the GT's sales figures make up just a fraction of the overall 5 Series, the variant is still a moneymaker for BMW, and IHS forecasts a second generation, too. "The 5 Series range as a whole is stronger for having this product, and it's very likely that the company's profit margin is higher on the GT, even with the cost of some dedicated sheetmetal and tooling," said Brinley. Featured Gallery 2014 BMW 5 Series Gran Turismo View 32 Photos News Source: Auto Motor und SportImage Credit: BMW Design/Style BMW Hatchback Wagon Luxury Sedan bmw 5 series gt bmw 5 series gran turismo