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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Recharge Wrap-up: EVSR returns to Mt. Washington, China Mulls $16 Billion For EV Charging

Foxconn and electric carmaker BAIC are partnering to provide an electric car rental service in China. Slated to kick off next month in Beijing, Hangzhou and Jiangsu province, the company, called Henyu, will offer the EV rentals by the hour. Henyu hopes to offer 5,000, to 10,000 electric rental cars within a year, and wants to become the largest EV rental group in China. The company will also deploy BAIC's E150EV to ten cities for rental outside of Beijing. Read more at Want China Times. Hoping to convince more people to make the switch to electric cars, China is considering investing $16 billion to install charging facilities. Anonymous sources have said that an announcement about the program will be made soon. China has already announced and implemented various measures, such as incentives and tax breaks, to encourage more people to drive emissions free and improve urban air quality. China aims to have 30 percent of its government vehicle purchases be EVs by 2016, with higher targets after that. There's more from Bloomberg. BMW is launching a campaign to highlight technology features from the i8 to be used in other BMW vehicles. Called BMW Innovations, the program will include television ads showing how the i8's full-color heads-up display, LED headlight technology and Surround View Camera System are making their way into cars such as the 3 Series, 5 Series and X3, respectively. BMW Innovations also includes digital and social media campaigns, as well as hands-on technology presentations at dealerships. See the new ads below, and learn more in the press release. EVSR is set to return to Mt. Washington for the Alternate Energy Summit. It is the team's first time back since EVSR set the electric vehicle record at the Climb to the Clouds hill climb earlier this year. EVSR will run the cars up the hill again, and it will hold a workshop about electric racing, called "Redefining Motorsports - A How-To Guide for Creating a Revolution in Speed." The Alternative Energy Summit takes place on September 13 and 14 as part of National Drive Electric Week, and is free to the public. Read more in the press release, below. BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features. Woodcliff Lake, NJ – August 27, 2014... BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle.

BMW, Ferrari, VW cars use tungsten mined by terrorists

Bloomberg Markets is reporting that BMW, Volkswagen and Ferrari have been using tungsten ore sourced from Columbia's FARC rebel terrorists. The extensive story focuses on Columbia's illegal mining trade and calls into question the provenance of the rare ore that is used not only in crankshaft parts production, but is also found in the world's computing and telecommunications industry for use in screens.
The ore is mined by the FARC (Fuerzas Armadas Revolucionarias de Colombia, or Revolutionary Armed Forces of Colombia - People's Army), and exported to Pennsylvania, where it is refined. The refined ore is then sent over to Austria, where a company called Plansee turns it into a finished product. Now, it's important to note that we aren't talking about the world's supply of tungsten here. In 2012, Plansee's American refinery purchased 93.2 metric tons of tungsten, valued at $1.8 million. That's peanuts, with the entire Colombian tungsten mining industry producing just one percent of the world's supplies.
That doesn't make indirectly supporting FARC any more acceptable, though. BMW, VW and Ferrari are all committed to not accepting mineral supplies from the Democratic Republic of Congo, which is also in the grips of a guerrilla insurrection funded, in part, by illegal mining. The same commitment would figure to extend to Colombian mining, but as BMW points out, it's difficult for a multi-national manufacturer to know where every item in its supply chain comes from. A company spokesperson says as much, telling Bloomberg, "These few grams out of the billions of tons of raw materials passing through the BMW supply chain are of no practical relevance."