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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2014 BMW 4 Series drops its top, priced from $48,750*

BMW will debut its new 2014 4 Series Convertible at the Los Angeles Auto Show in November, and after seeing plenty of spy shots and, most recently, some leaked images, we now have all the official details. To no one's surprise, the 4 Series convertible is, essentially, a topless version of BMW's new-for-2014 4 Series coupe, and will be offered in the United States in the same 428i and 435i guises.
On the base end, that means the 428i Convertible arrives with the company's 2.0-liter turbocharged inline four-cylinder engine, good for 240 horsepower and 255 pound-feet of torque, and available with either rear- or all-wheel drive. BMW says the 428i will sprint to 60 miles per hour in a respectable 6.2 seconds. For folks in need of more thrust, BMW will happily sell you a 435i Convertible, available only with rear-wheel drive, powered by a 3.0-liter, twin-turbocharged inline-six that produces 300 hp and 300 lb-ft of twist. Hitting 60 mph in the 435i will take roughly five and a half seconds with the standard eight-speed auto. Curiously, BMW did not mention anything about a six-speed manual transmission for either model, so looks like this droptop might be an auto-only affair. We've contacted BMW for confirmation, so we'll keep you posted.
Like the 3 Series Convertible it replaces, the 4 Series uses a three-piece folding hardtop configuration, and BMW says that added sound deadening reduces audible wind noise by about two decibels. Folding the automatic roof takes just 20 seconds, and can be done at speeds up to roughly 11 mph. For chilly, top-down driving (something we're big fans of), there are now three-temperature neck warmers for the front seats - just like what Mercedes-Benz offers with its AirScarf system.

Rinspeed previews Budii concept ahead of Geneva show

Every year Frank Rinderknecht and his team at Rinspeed come to the Geneva Motor Show with another fantastical concept car, and next year's will be no exception. Though the show may still be several months away, the Swiss outfit is already giving us a glimpse of what to expect. Rinspeed's latest project is called the Budii, and it aims to "redefine the relationship between man and machine." As you might have guessed, that means driverless technology. Specific details at this point are limited, but the design calls for an electric vehicle with an adaptable cabin featuring drive-by-wire steering wheel. That wheel can swing out of the way to the center of the dashboard or to either side, should driver or passenger (as blurred as those rigid concepts become in this case) wish to take control. Beyond that we don't know much at this point, but the image above seems to indicate it'll be based on the BMW i3. Meanwhile the long list of partners and suppliers suggest it'll feature a design by Mansory, a Harman infotainment system and a Carl F. Bucherer analog clock embedded in the dynamic dashboard. 2015 Geneva Motor Show Rinspeed exhibits "Budii" at the 2015 Geneva Motor Show: "We need to redefine the relationship between man and machine" As far as Swiss automotive visionary Frank M. Rinderknecht is concerned, the breakneck speed of technical developments forces us to redefine our relationship with the automobile. The farsighted Swiss says: "Until now, what we have primarily associated with auto mobility was freedom and individuality. And - consciously or unconsciously - we are prepared to pay a high price in many regards for these privileges. We need only look at the accident statistics." Autonomous driving undoubtedly offers the opportunity to drastically diminish some of the drawbacks of private transport. For example, the number of traffic accidents could drop worldwide. But although it will be less prone to err than humans, even the best technology will not be perfect. "That is something we will have to accept," believes the boss of Rinspeed, the Swiss automotive powerhouse of ideas.