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Senior VP Hildegard Wortmann says BMW's electric journey is just beginning

Anyone who questions BMW's effort or sincerity on electrified vehicles should have a chat with Hildegard Wortmann, the German automaker's senior vice president over product management for automobiles and aftersales. I was fortunate to do just that at the Detroit North American International Auto Show earlier this year. ABG: Where might BMW go with electrified vehicles beyond your i3 urban EV and i8 high-performance hybrid sports car? "That [regulatory] train has left the station" - Hildegard Wortmann HW: I think a big advantage is that we now have two bookends: BMW i [green] and BMW M [high performance]. We can use those bookends to foster the BMW brand in total. Are electrified vehicles the answer to CAFE and European regulations? Is that the future? We don't know, but that [regulatory] train has left the station. To achieve all of these regulations worldwide, there is no way to do it without electrification. That is why the activities of BMW i are not just to launch new products. They are our build-up in competence for learning and gaining experience in electrification. We will use those learnings for the total BMW brand. Technology-wise, we now have a really good understanding of what to do, what not to do, how to work with this and how to get a lot of learnings from the infrastructure and everything that goes with it. And depending on how quickly the market takes off, we can scale it and use it across the range. We will use the competence we will have in vehicle electrification for more than just BMW i. There will be other derivatives and electrification of other products. ABG: Do you see BMW offering pure EVs with larger batteries for greater range? HW: That's a big feature of the Tesla. The question is to find the best balance [of range vs. battery size, weight and cost]. On the i3, we tried to have the right balance between how much range customers need for daily driving and how much battery we put in there. The market will show us. We have over a million kilometers driven by consumers in the Mini E and ActiveE and a fairly good understanding that those people are not driving that much. Putting a really big battery with all that weight into a car that is meant for urban mobility does not make sense. ABG: What about extended-range EVs beyond the i3's optional small range extender engine? "This whole EV movement is in its very early stages." HW: This whole EV movement is in its very early stages.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.

2015 BMW Alpina B6 xDrive Gran Coupe

Alpina has been lovingly modifying BMWs for half a century, but as we learned during a tour of the company's HQ in Buchloe, Germany, Alpina has been in the wine distribution business for nearly as long. The company has an estimated million bottles on reserve in two warehouses and a beautiful wine cellar/tasting room on property in western Bavaria, just yards from where its 1,500 hand-crafted automobiles per year are produced.
What does that have to do with the new B6 Gran Coupe? Well, it may help make sense of the overall character of Alpina's automobiles, especially vis-à-vis the similarly priced, similarly powerful M Cars that BMW sells in far greater numbers. Alpinas are built by wine connoisseurs for wine connoisseurs, or wine connoisseur types; they are not rip-snortin' racecars for the road - that's M's domain. Alpinas are esoteric, rich in character and nuanced. But make no mistake: they are very, very fast.
Our brief first drive of the B6 Gran Coupe - the only 6 Series-based Alpina we'll get in the US for 2015 - took place on German autobahns and Austrian alpine roads, where the car is more at home than anywhere in the world, both literally and figuratively. With 540 horsepower and 540 pound-feet of torque on tap from its twin-turbocharged 4.4-liter V8 and xDrive all-wheel drive, the B6 is said to be able to hit 60 miles per hour in 3.7 seconds on its way to a top speed of 198 mph, a massive 43 mph faster than the M6, which is electronically limited to 155 mph. Yet even at insane speeds - we saw an indicated 190 mph on one particularly lonely stretch of Autobahn - the B6 feels more luxurious than sporty, taking the countenance of a low-slung Bentley Continental GT or an Aston Martin Rapide S, not a knife-edged supercar. It doesn't feel scintillating like a Porsche 911 GT2; rather it feels rock steady, like the 4,780-pound luxury sedan it is.