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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Renderings may show upcoming BMW 4 Series Gran Coupe

We've already shown you spy images of the latest member of the BMW Gran Coupe family, the 4 Series Gran Coupe. Following the trend of the larger 6 Series Gran Coupe, the 4 Series variant grafts a spare set of doors onto its two-door body.
Now, the f30post forum has come up with what it says are patent drawings of the new 4GC (originally from Chinese site Autohome.com), giving a glimpse of what the coupe-sedan-thingy looks like without its camo in the way. What we're seeing is seemingly a mix of the 3 Series GT (noticeable around the rear window) with the larger Gran Coupe styling, while retaining the current 4 Series front end.
We can't say it looks great, but as these are merely renderings, it's far too early for us to come to a final conclusion on the overall look of the 4 Series Gran Coupe. Have a look up top at the patent images. We've also included our spy photos of the new Gran Coupe below. Let us know what you think of the latest niche product from BMW down in Comments.

BMW planning X4 M Performance diesel? [w/poll]

With the arrival of the new X4 in March, BMW will expand its crossover portfolio by one more model. But while some enthusiasts may have been disappointed by the news that the Bavarian automaker isn't likely to authorize an M version of the compact slantback crossover, this latest development could help bridge the gap.
Although the line used to be quite clear between standard BMWs and M models, Munich has been blurring it with the M Performance treatment. Those have included models like the M135i hatchback and M235i coupe, the diesel-powered M550d sedan and wagon and X5 and X6 M50d crossovers. Now word has it that BMW could follow a similar formula with the X4, creating a sub-M performance model.
What's more is that the X4 M Performance model could go diesel, following a similar formula that Audi undertook with its first performance crossover, the SQ5 TDI. The major difference here is that when Audi brought the SQ5 to these shores, it ditched the diesel for a gasoline engine. Could BMW do the same?