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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2014 BMW X5 doesn't upset the formula

BMW has unveiled the 2014 X5, and fans of the company's CUV will find plenty familiar in the machine. The biggest change to the recipe comes in the form of the X5 sDrive35i, which is the first rear-wheel drive version of the high-riding five-door to date. Buyers will, of course, continue to be able to opt for all-wheel drive, and both models will get their thrust from a 3.0-liter, turbocharged inline six-cylinder engine. That powerplant makes 300 horsepower and 300 pound-feet of torque and is mated to an eight-speed automatic transmission. BMW says the combination is good enough to get the SUV to 60 miles per hour in around 6.2 seconds.
Those who require more thrust can step up to the more potent X5 xDrive50i with its twin-turbo 4.4-liter V8 engine. Drivers get to enjoy an extra 45 hp over the previous model, with final output up to 445 hp and 480 lb-ft of torque. Paired with an eight-speed automatic of its own, the engine can hustle the big X5 to 60 mph in 4.9 seconds.
The 2014 BMW xDrive35d continues to offer diesel power, though output has dropped 10 horsepower to 255 hp and 413 lb-ft of torque. Even so, BMW says the X5 diesel will be just as quick or quicker than the 2013 model. You can check out the full press release below for more information.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.