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BMW of San Diego, 5090 Kearny Mesa Rd, San Diego, CA 92111

BMW of San Diego, 5090 Kearny Mesa Rd, San Diego, CA 92111

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BMW to follow Honda back into F1?

Mon, 14 Apr 2014

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.

Gus Van Sant casts the BMW i8 in soft light

Sun, 18 May 2014

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Hamann BMW M6 Mirror can now cash the checks its body writes

Wed, 05 Mar 2014

Anyone remember the Hamann Mirror? Need a refresher? The Mirror is German tuning company Hamann's idea of a BMW M6. It was shown at the 2013 Frankfurt Motor Show as an M6 Gran Coupe, sporting a ridiculous paint job and some meaty, multi-spoke 21-inch wheels.
Consider this car the Mirror Mark 2. Based on the M6 Coupe, Hamann has applied a similar visual theme, using the same 21-inch wheels from 2013. Whereas the Gran Coupe rode around with a stock powertrain, though, there's been no such restraint with the two-door Mirror. A fine 620 horsepower is available from the 4.4-liter, biturbocharged V8, an increase of 60 horsepower. Torque is up as well, from 501 pound-feet to a whopping 560, meaning this M6 has speed to match its looks. Hamann claims the Mirror's newfound grunt allows it to hit 62 miles per hour faster than the standard M6 (we'd certainly hope so), although it won't mention a specific number.
The suspension, meanwhile, has been dropped 1.37 inches, or about a third of an inch lower than the Frankfurt Mirror. That drop is complemented by the Mirror's bodywork, including the exposed, carbon fiber hood and the flared fenders, which can now accommodate the enormous 305/25 rear rubber. Hamann has also paid some attention to the front and rear aerodynamics.