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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

MW's new Driftmob video shows the M235i like you've never seen it before

Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the final version of Driftmob, and it's pretty damn cool.
The plot is pretty simple: just like a flashmob, in which people invade a location and perform choreographed dances to music, much to the delight of surprised onlookers, the "driftmob" features a quintet of red M235i coupes that take over a traffic circle and perform choreographed dances - sideways - to the delight of onlookers. The only differences are that, in this case, the onlookers are mostly paid extras (though there were many unwitting passersby that joined the crowd at times) and the only music is a constant squealing of tires-a sweet song if we ever heard one. Then, after about two minutes of tire-smoking shenanigans, the coupes vanish.
As promised, we will have a more detailed, behind the scenes story about the filming of the video, including insights from Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald, the five guys who executed these remarkable stunts. Meanwhile, we hope you enjoy the short flick.

BMW teases 2 Series Coupe ahead of October 25 debut

Although it was finally just confirmed that the last of the BMW 1 Series coupes and convertibles went out of production months ago, we won't have to wait very long to see this model's replacement, the all-new 2 Series. BMW released a teaser video for its new coupe today and also announced that the 2 Series will officially debut on October 25.
We may still have to wait until the Detroit Auto Show to see it up close and in person, even though both the Los Angeles Auto Show and Tokyo Motor Show are nearly upon us. Either way, it's not clear when the 2 Series will roll into dealerships. Considering we've already seen the coupe sitting out mostly undisguised for a photo shoot, there really isn't much to see in terms of styling of the car in this sun-drenched, dirt-slinging teaser. BMW does say that this is the first trailer ahead of the 2 Series' unveiling, so there are likely to be more to follow the video seen below.