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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

BMW warns profits will fall, plans $13.6 billion in cost-cutting

FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.

BMW just the latest automaker to realize China will want a lot of EVs

News about China and cars isn't in short supply these days. With several of the world's largest cities, millions of cars on the road and huge problems with air pollution, it's no wonder that the nation is trying to make some changes. Along with decommissioning many of its aging vehicles, China is also expected to see huge growth in its electric vehicle market. BMW, as other automakers already have done, sees this as an opportunity to sell more cars. "We expect that the Chinese car market for electromobility will become the largest markets for those cars in a few years," says Karsten Engel, BMW's China head. BMW is collaborating with Shanghai's State Grid municipal power company to put public EV charging points at the former World Expo site, and the city plans to create 45 more by the end of the year. These will charge many different vehicles made by BMW and other brands. Tesla, which began delivering its Model S to China last month, plans to build its own supercharger network for the country. BMW plans to begin selling the battery-powered i3 and i8 plug-in hybrid in China this fall. BMW hopes to sell more than 400,000 vehicles in China this year. Fewer than 1,000 of those will be the i3, though, says Engel, due to a lack of supply. So far, China is falling drastically behind its own targets to get EVs on the road. With a goal of 500,000 by 2015, fewer than 70,000 EVs are currently operating in China. This numbers gap doesn't necessarily mean that the demand is or isn't there yet, but more and more automakers are betting it will be, and soon. Volkswagen is planning a fleet of electrified models for China by 2018 (at least 15 models according to Bloomberg). Daimler is teaming up with China's BYD to build EVs (and, of course, Your Dreams). Other Chinese companies are getting into the game as well. Featured Gallery 2014 BMW i3: First Drive View 33 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Bloomberg via Automotive News EuropeImage Credit: Copyright 2014 Sebastian Blanco / AOL Green BMW Tesla Electric Shanghai charging station pollution exports