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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW M3 and M4 CSL not in the cards

We aren't sure whether to file this one under "good news" or "bad news." BMW confirmed to Top Gear that there "are no plans" for lightweight versions of the new M3 and M4, in the same vein as the E46 M3 CSL (despite rumors to the contrary). The reason?
"There wasn't a CSL on the previous generation, and the way we look at it is like this: the CSL was great because it had this real focus on lightweight engineering. But we've already done that with these new cars. We've made them as light as possible - they come in under 1500 kilograms (3,306 pounds), which for a car like this is incredible," said Matt Collins, BMW's product manager for small to medium cars.
Now, as much as we love the idea of a hardcore version of any car, we appreciate BMW's point of view that the newest Ms are already as light and tough as they need to be. Collins elaborated, saying, "Rather than doing a halfway house to begin with and then rolling out a CSL, we thought we'd make the 'real' car as light as we possibly could. So we've no plans whatsoever to make a lighter, harder version just yet."

BMW 4 Series Gran Coupe caught without cladding

Like it or not, the majority of BMW 3 Series variants are on their way out, and the 4 Series models are hotly embroiled in the testing needed to replace them. We've now driven the basic 4 Series, seen spy photographs of the 4 Series Convertible and both versions of the M4 and today we get a better-than-ever look at the 4 Series Gran Coupe.
And, mostly dependent on your personal disposition towards four-dour coupes, that look should be a pleasant thing. The long, swooping Gran Coupe may be roughly similar in size to the related 3 Series GT, but it has been sculpted with beauty in mind rather than crossover function. We expect that those details still hidden by the body cladding here, mostly front and rear, can be filled in by simply remembering what the standard 4 Series looks like and squinting your eyes a bit. Subtlety is thy name, BMW variants.
As for the mechanicals, well, we expect to have the very same greasy bits under the hood and beneath the car that are found in the 4 Series lineup, too.