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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

1972 BMW 1602e EV concept looks glorious

Pretty sweet. That's a first impression of one cherry-looking experimental electric vehicle from BMW from way back in the day. Or at least from someone who for a time drove a '74 2002. A gas-powered one, that is. BMW built two experimental vehicles in 1972 based off of the old 1600 (which evolved into the 2002) model and even showed them off during the Munich Olympic Games of that year. BMW strung together a dozen typical car batteries and linked them to an electric motor made by Bosch. The result was a battery pack that weighed about 770 pounds (A quick modern-day comparison: a Nissan Leaf battery pack weighs about 480 pounds). Bimmer recently posted a two-and-a-half minute video about the project. The clip doesn't say how far those cars could go on a single charge, but did use to the vehicles to "escort" long-distance running competitions at the Munich Games, since there was no exhaust to choke those athletes out. The timing is fortuitous, of course, as the German automaker looks to continue to gain more goodwill from the green-car set through its new "i" sub-brand of plug-in vehicles, including the i3 electric vehicle and the i8 plug-in hybrid. News Source: BMW/YouTube Green BMW Electric Videos munich

BMW: i8 sold out, i3 records 10k orders

Just in case anyone was wondering how plug-in BMW cars would be received, the answer is apparently "quite well." After speaking with BMW's global sales chief last week at the LA Auto Show, Reuters has learned that the plug-in hybrid i8 sports coupe is already sold out for its first year on the market.
There is no word as to how many i8s BMW sold, but the first example was delivered to a customer last week in Germany. As for the all-electric/range-extended i3 hatchback, the automaker has received more than 10,000 orders for this model before it even goes on sale. Likewise, we don't know how many BMW plans to sell, but we do know they'll be showing up in the US before next summer.
We've already spent some time behind the wheel of both plug-in BMWs, and you can check out our first drive of the production i3 and our first drive of an i8 prototype.