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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW i5 could be a new kind of i PHEV

Just this month BMW North America CEO Ludwig Willisch made a point of saying "Not any time soon" to AutoblogGreen's question about the arrival of a BMW i5 - and that came after he clarified, in case we didn't know it, that no such model exists. But the rumors of its eventual appearance were swelled again by a report in Autobild that sticks more details and numbers on what could be the next offering in for the i brand. In February, Car magazine laid the i5 out as having a 245-horsepower four-cylinder engine in front, assisted by a 204-hp e-motor in the bow and a 90-hp e-motor in the stern, for about 544 total horsepower. Autobild claims the gas engine will have 218 hp, the front e-motor will have 150 hp and the rear will have 272 hp, for roughly 640 total horsepower. Where the two reports agree is that it - maybe called i5, maybe i7 - will be based on the China-market long-wheelbase 5 Series platform, it will incorporate cues from both the 7 Series and 6 Series Gran Coupe, and it will not be cheap: 100,000 euros ($105,686 US) is the estimate. The i8 starts at 130,000 euros in Germany. Weight for the i5 is figured to be around 3,300 pounds. Green Car Reports says what's important about the i5's drivetrain is that it's being maximized for electric running. Its evolution of the company's eDrive mechanicals will crank the ICE over only above 36 miles per hour, and even then, only in cases of "maximum power demand." Electric-only driving would offer a range of 78 miles, company officials suggesting that it could remain in that mode for "fully two-thirds of its usage cycle." Whenever a vehicle like this arrives, that is, which Autobild says could be in 2019.

BMW working with Dainese to put airbags in motorcycle suits [w/video]

Addressing the safety concerns of its customers, BMW Motorrad is co-developing a rider suit with Dainese to feature something that's much more common in automobiles: airbags.
Starting with Dainese's D-air Protect System, which is made up of inflatable protectors that deploy in 15 milliseconds, the two companies will integrate the technology into a BMW Motorrad brand, one-piece racing suit, the DoubleR RaceAir. Later a different, street-oriented airbag system that can be retrofitted to bikes will be offered to Beemer riders.
The DoubleR RaceAir is expected to be presented at the EICMA motorcycle show in Milan in November, after all required crash testing has been completed.