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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Thermal imagery of BMW M4 DTM pit stop is red hot

A pit stop is a pit stop, right? The race car pulls in, the crew changes the tires, pumps in some fuel, maybe swaps out a busted body panel or squeegees the windshield, and off it goes for another heat. Only pit stops have become the focus of news lately for a number of reasons, whether it's because of mishaps (like the ones that prompted F1 to ban mid-race refueling), new time records (due largely to said ban) or interesting new ways to film the fast-paced action.
A few weeks ago we brought you footage of an IndyCar pit stop filmed from multiple angles courtesy of Google Glass. Now BMW has released a brief clip of one of its M4 DTM racers coming in for fresh rubber, all filmed by infrared camera. Its the kind of technology BMW uses to help optimize its German touring cars for competition, and now the Bavarian outfit has released some footage for fans to enjoy.
The resulting thermal imagery gives you an idea of how hot the car runs (and where the heat is emanating from), how warm they get the fresh rubber before they get it onto the car, and what kind of temperatures the pit crew is subjected to. Look closely enough in the 25-second video below and you'll even see the heat sputtering out of the exhaust pipes as the M4 downshifts into its pit box. (Just don't try adjusting your speakers, the clip is without audio.)

BMW CS reinterpretation proves retro can be sexy [w/video]

Designer David Obendorfer doesn't work for BMW, but perhaps the German automaker should give him a call. His CS Vintage Concept shows a singular ability to understand the brand's classic style and reinterpret it for today. He isn't some amateur, either. Obendorfer has an industrial design degree and has been penning the interiors and exteriors of yachts from the Officina Italiana Design for five years, which counts luxury shipbuilders like Riva and Sanlorenzo among its clients. His website shows a real passion and knack for modernizing '60s and '70s European cars, too.
Obendorfer prefers to reimagine classic automotive styles. "Retro cars are not copies of their predecessors or renovated specimens, rather they are carefully studied reconsiderations, strongly rooted in contemporary style," he tells Autoblog. For the CS Vintage Concept, he worked to update the looks of the seminal BMW 2000CS and its E9 chassis while placing them on a modern platform. Obendorfer's inspiration comes from his belief that the later CS models' design is partially responsible for defining BMW styling, with its shark-nose front and four round headlights.
The CS Vintage Concept's shape starts with a jutting hood and a quartet of LED headlights, but the whole design really comes together in profile. The Hofmeister Kink at the rear pillar with the BMW Roundel is a nice nod to the originals, yet the proportions still find the perfect fusion of classic and modern. The interior is minimalist, with a vast expanse of wood for the dashboard at first glance, but the latter opens to expose the car's infotainment system.