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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW bringing 9 Series concept to Beijing

It appears that BMW is ready to take another step upmarket with a new concept flagship luxury sedan at the Beijing Motor Show at the end of April. The showcar is said to preview the company's rumored 9 Series, a sedan that would be positioned against top trims of the Mercedes-Benz S-Class, like the rumored S600 Maybach.
According to Automotive News Europe, the concept sedan wears styling language adapted from the curvaceous BMW Pininfarina Gran Lusso Coupe (pictured above) shown at the 2013 Villa d'Este Concours d'Elegance in May. It rides on BMW's new, modular platform - codenamed G11 - for the company's largest cars, an architecture also expected to be shared with the next 7 Series and future Rolls-Royce vehicles. It's rumored to bring the weight of the 7 closer to the 5 Series, which would be several hundred pounds lighter when comparing the base models of both current vehicles. We spotted the next-gen 7 Series testing over a year ago, and both it and the 9 Series are expected to go on sale in 2016.
Unfortunately, at the moment there is no official information about the concept. "We don't have any official news yet on anything in Beijing," Julian Arguelles, BMW USA spokesperson, tells Autoblog. However, it's heartening to think that BMW might be adapting the gorgeous shape of the Gran Lusso for production.

2015 BMW M3 squares off against Alpina D3 in gas vs. diesel throwdown

There was a time when diesel meant one of two things: This vehicle's owner either wants to save some money at the pump or needs to haul massive loads. It definitely did not mean that the owner of said machine wanted to drive fast, but that perception has slowly but surely been changing over the last several years, with automakers from Volkswagen and Ford to Audi and BMW offering spiced-up versions of their high-compression, turbocharged diesels.
It's that last automaker we mentioned that's the subject of the video you'll see down below. One bright-blue BMW M3 was procured by the Brits at Autocar, and it was lined up against a deep-black Alpina D3 (which we sadly can't buy in the US) in a spate of tests, including acceleration, stopping, sound and lap times on a closed circuit. The results, which we won't spoil for you, were enlightening, and were followed up by personal impressions from the man behind the wheel.
We know you're curious. All it takes to find out which of these 3.0-liter, twin-turbo-powered 3 Series variants came out on top is to scroll down below and watch. You know what to do.