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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger

Next-gen BMW 7 Series options include 'Sky Lounge' roof, leather engine cover

When it comes to luxury and technology, the theme of the next-generation BMW 7 Series appears to be 'everything, everywhere.' Two of the new options joining what will be an extensive list are the Sky Lounge panoramic glass roof, said to be a nod going all the way back to the Concept 5 Series Gran Turismo showed off at the 2009 Geneva Motor Show. That is clearly about the light, but what about the leather? That's going to cover everything it seems, should the buyer choose. Auto Evolution says it's been told about a 3CM option code, which equates to a Leather Engine Cover. If it's offered, though, it won't be the first time BMW has done it, of a sort: the $10,800 Pure Impulse package on the BMW i8 wraps the engine cover in leather, but in the i8 the engine is in the rear, under the trunk floor, so we're really talking about a leather-floored cargo bay. No one knows yet what it would look like atop a conventional engine, and no one appears to have any clue, frankly, as to why it's even an option. The 7 Series will pack a bunch more besides within its new aluminum and carbon fibre platform and redrawn bodywork, the sedan is reportedly targeting a curb weight that's less than the current 5 Series. There'll be four sculpted seats in the cabin, with rear seats apparently offering the range of options available on the front seats, a redesigned iDrive system with a touchscreen LCD that reads gestures, wireless smartphone charging, Bowers & Wilkins audio instead of Harman Kardon, heads-up data sharing between passenger and driver via swipes, laser headlights and an i8-like key fob with limited self-parking functions. That's a serious goody bag of tech, which we expect to get our hands in at the Frankfurt Motor Show. Featured Gallery BMW 7 Series: Spy Shots View 9 Photos News Source: Auto EvolutionImage Credit: CarPix BMW Technology Luxury Sedan