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Totally uncovered BMW M3 caught by helmet cam

Sure, we've seen - and even ridden in - the 2015 BMW M3 before, but always under the cover of camouflage. Proving that it's always nice to be in the right place at the right time, a motorcyclist managed to capture a completely undisguised 2015 M3 (codenamed F80) on video during a closed-road photo shoot.
Road & Track has the helmet cam video, which shows the bright blue M3 doing a three-point turn as it follows a camera car possibly for an upcoming commercial or launch video. While the images are grainy, we do get to see some of the styling details for the next-gen M3. Aside from the extra set of doors, this M3 looks a lot like the Concept M4 Coupe we met a few months ago, including the bulging hood, oddly shaped door mirrors and the wide, vented front fenders. The aggressive fascia, big wheels/low-profile tires and quad exhaust outlets all but confirm this is the production M3 we'll be seeing at the Detroit Auto Show in a couple of months.
We've put together a gallery using screen shots from the video, but check out the video posted below to see the new M3 in motion.

BMW i8 Spyder gets production nod

BMW could be poised to expand its i8 range, beyond the hardtop version of the plug-in hybrid supercar. A report from Bimmerpost is claiming that the i8 Spyder, which we showed you in concept form at the 2012 Beijing Motor Show, will be heading to production.
The website claims the open-roof fuel-sipper was shown to BMW management last Friday as a production-intent model. Other than that, there's not a lot to tell here. The i8 Spyder should feature all the same mechanical and aesthetic features found on the i8 Coupe, just without the confining nature of a roof. It's unclear when we'll see a production i8 droptop make its debut, although this certainly strikes us as the kind of car that should arrive at the Geneva Motor Show.
While an i8 Spyder does seem like a logical leap for BMW's i sub-brand, we're going to keep this one filed under the rumors category until we hear more.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.