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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Is BMW ready to increase i8 production?

The BMW i8 plug-in hybrid is really fast. But the car is getting to customers really slowly. The German automaker might be doing something about that. Bimmer executive Ian Robertson, speaking with reports at the Los Angeles Auto Show this week, commented on the high demand for the super-PHEV and said the company may step up production in Germany, Automotive News Europe says. That's because the wait list for the i8 is approaching 18 months in some global markets. And Robertson would like to get that timeframe down to about six months. No details were disclosed about how fast the i8 is being produced or how much faster that production rate may get. The i8, which retails for about $135,000, started sales in Europe in June and in the US two months later. As for the smaller, slower i3 electric vehicle, BMW is making about 2,000 units a month, and wait lists are down to about four months. Part of the reason for that is because BMW shifted distribution rates for that model towards the US to meet higher-than-expected demand from stateside consumers and slow German sales. Through the end of October in the US, BMW had sold almost 4,300 i3 vehicles and 271 i8 models, including 204 i8 units last month alone.

BMW i8 wins 2015 Car Of The Year award in UK

Those Brits sure do like those Bimmers, don't they? The BMW i8 plug-in hybrid was recently awarded UK Car of the Year from a group of more than two-dozen British automotive journalists, UK's Telegraph reported. Last year's winner of the first-ever such award? The BMW i3 electric vehicle. The i8 was feted for its combination of performance, styling and fuel efficiency. The car pairs a three-cylinder gas engine with a 96-horsepower electric motor and can go from 0-60 miles per hour in just over four seconds while having a fuel-economy rating of 76 MPGe. Last November, the i8 was given Autoblog's 2014 Technology of the Year award and the 2015 Luxury Green Car of the Year by Green Car Journal, so the British journalists are not alone in their sleek PHEV love. "This is a truly great honor for BMW's visionary car and proof that sustainable mobility can be beautiful and fun," BMW spokesman Kenn Sparks told AutoblogGreen. Other winners for individual categories from the UK this year included the Rolls-Royce Ghost (which won for Best Luxury Car), Ford Mondeo (Best Family Car) and Renault Twingo (Best City Car). Check out our First Drive impressions of the i8 here. Related Video: Featured Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Telegraph via Hybrid Cars Green BMW Hybrid car of the year