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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

BMW X4 tunes up its crossover game in Germany

Except for the fancy wheels and the overly expressive fascias, the production version of the BMW X4 looks like it will carry over practically untouched from what we saw in the X4 Concept several months back. With the same fastback roofline as the concept, these spy shots show that the X4 is taking shape to be a baby version of the BMW X6.
Sharing the same platform as the X3, the lower and wider X4 will be positioned slightly more upmarket - as is the case with the X5 and X6. We hear that this could mean that the X4 will ditch the X3's base engine to give an even sportier feel right out of the gate, but word has it that an M version will being showing up down the road as well.
BMW has already revealed what it plans to show off at the Frankfurt Motor Show (i3, 4 Series Coupe, next-gen X5, refreshed 5 Series, X5 Concept eDrive plug-in hybrid and Concept Active Tourer Outdoor), so barring any surprised we definitely won't be seeing the X4 there. At this point, with as close to production as these images would have us believe, our best guess would be that we'll see the X4's official unveiling happen either at LA or Detroit.

BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.