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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW M4 Convertible is here to put wind in your sails

Each generation of the BMW M3 has included a convertible model. Even the distant E30, the patriarch of the M3 line, had an ultra-rare (only 787 were built) droptop model. The convertible became more common on the successive generations, with the hardtop-convertible E93 being the most recent. Considering this history, there seemed very little doubt that as the M3 became the M4, a convertible would be in the cards. Now, the new droptop has arrived.
Set for its global debut at the 2014 New York Auto Show, the 2015 BMW M4 Convertible features, like its forbearers, everything that's great about the hardtop variant while adding an unlimited amount of head room. That means the same 3.0-liter, 425-horsepower, 406-pound-foot, twin-turbocharged straight six sits under its domed hood, while either a six-speed stick or a seven-speed M dual-clutch transmission dispatches power to the fat rear tires.
As for specific differences between the hardtop and the new convertible, obviously, the droptop is heavier. A lot heavier. Where an M4 with a six-speed manual tips the scales at 3,530 pounds, the M4 Convertible weighs in at 4,055 pounds. Believe it or not, BMW has actually trimmed 90 pounds from the last-generation M3 convertible, code-named E93. This marginal weight reduction from the third-generation convertible to the fourth is barely half of the 174 pounds BMW was able to subtract when transitioning from M3 Coupe to M4 Coupe.

Are you the 2016 BMW M2?

From the looks of these spy shots, BMW is back testing the hotter version of the M235i, the M2. We first brought you pictures of the lightly disguised coupe a few weeks back. While those original shots were on the road, it would seem that BMW has transitioned its testing to the Nürburgring.
Here, we get a better look at the M2 prototype's M-spec wheels. This particular car is missing the traditional quadruple exhausts that serve as an easy identifier for BMW M products, although our spies report that the tips, along with a more assertive front fascia, will arrive when the M2 makes its production debut.
We can't yet confirm any powertrain details, but previous rumors had the M2 getting its go from a tuned version of the brand's N55 turbocharged inline-six. Take a look up top for this latest round of spy photos of the BMW M2.