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Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz

Did BMW drag its feet on Mini recall?

The National Highway Traffic Safety Administration is opening an investigation into BMW's reporting of a recall for 30,456 examples of the 2014-2015 Mini Cooper Hardtop, Cooper S, and the 2015 John Cooper Works. According to the government, "it appears from a review of NHTSA's databases that BMW may have failed to submit recall communications to NHTSA in a timely manner." The automaker issued the recall in July because crash tests showed the models didn't meet side impact requirements for passengers in the back seat. While there were no reported injuries at the time, the company decided to install energy-absorbing material in the space between the rear interior panels and the exterior. However, NHTSA has decided to investigate whether this campaign should have started much earlier, given the evidence the company had. According to the government's report, the Cooper Hardtop failed side-impact tests in 2014, although one of these tests was five-miles-per-hour faster than the Federal Motor Vehicle Safety Standard. The agency claims: "In January 2015 BMW verbally committed that it would conduct a service campaign to add padding to the rear side panels of MY 2015 Mini 2 Door Hardtop Cooper models. However, BMW did not initiate the service campaign and failed to inform NHTSA of its failure to do so." A subsequent crash test of an example with this fix showed it to make the vehicle compliant with the rules. Mini spokesperson Mariella Kapsaskis told Autoblog: "Regarding the NHTSA audit query, BMW Group is evaluating the request and will respond to NHTSA as appropriate." INVESTIGATION Subject : BMW Reporting & Timely Recall Execution Date Investigation Opened: SEP 24, 2015 Date Investigation Closed: Open NHTSA Action Number: AQ15004 Component(s): STRUCTURE All Products Associated with this Investigation Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: NHTSA is opening this AQ to better understand and evaluate BMW's process(es) for its notification procedures and for timely and efficient execution of its safety recall campaigns. In mid-2014, NHTSA's New Car Assessment Program (NCAP) had side impact moving deformable barrier (MDB) tests performed on two model year (MY) 2014 Mini 2 Door Hardtop Coopers. These two tests were performed at a speed 5 mph higher than required by Federal Motor Vehicle Safety Standard (FMVSS) 214, Side impact protection.

BMW 8 Series return signaled by a ton of new trademarks

There's an ebb and flow to rumors in the auto industry. We'll hear a rumor or report, then nothing for months, only for the story to pop back up again with a fresh head of steam. This time around, it's the BMW 8 Series, a car we haven't reported on since February, when we said it'd be back in 2020. Today's news is that BMW has filed trademark applications for a series of numbers related to the new model – 825, 830, 835, 850, 845, and 860 – along with an M850 and an M8. It was uncovered by AutoExpress, which adds additional depth to the story. Much like the 7 Series dukes it out with the Mercedes-Benz S-Class Sedan, the new 8er will take the fight to the S-Class Coupe. Even in Europe, where automakers like Mercedes offer a far wider array of powertrain options, the S-Class Coupe is only available in six-cylinder S400, eight-cylinder S500 (what we call the S550) and S63 AMG, and twelve-cylinder S65 AMG trims. If BMW uses all the numbers it's sitting on, the 8 would have a far broader spread of powertrain options, three of which – 825, 830, and 835 – could undercut even the base S400. But as AutoExpress explains, these trademarks obscure a bigger shift in how BMW will build and market its luxury coupes. Under the new strategy, BMW would move the 6 Series away from its role as a larger grand tourer, leaving space for the 8. The 6er would then be repositioned to challenge the Mercedes-AMG GT and Porsche 911. According to AE, BMW has been content to let the 911 do its thing, but the success of the AMG GT is forcing its hand. That means a lighter, hotter, and two-seater 6 Series. We like. Of course, 8 Series rumors have been floating around since the last one, the E31, went out of production. That means we'll continue to advise caution here, even though everything laid out by AutoExpress makes lots and lots of sense. Related Video: News Source: AutoExpressImage Credit: BMW Rumormill BMW Coupe Luxury Performance trademark bmw 8 series