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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW 3.0 CSL Hommage evokes classic 1970s Bimmer design

BMW enjoys taking advantage of the annual Concorso d'Eleganza Villa d'Este as an opportunity to re-imagine some of company's vintage shapes in modern ways with concepts like the M1 Hommage, 328 Hommage, Concept 90 motorcycle, and even last year's Mini Superleggera. This year's event on the shores of Lake Como is no different, and the Bavarian brand is celebrating one of its great sports coupes from the 1970s with the BMW 3.0 CSL Hommage. Bathed in a shade called Golf Yellow that perfectly evokes the era of the original, the Hommage's design seems to incorporate a few cues from the current 6 Series into the classic look of the 3.0 CSL. However, the front end is actually a little ungainly to our eyes due to the massive grille, and the fenders that fold up over the hood. The laser headlights are a great touch because their X-shaped centers are inspired by old racecars. The design improves significantly in profile and really starts to show the inspiration from the original 3.0 CSL. This concept has some beautiful rear haunches, and the big, creased fenders lead the eye to the massive rear wing. The back end also maintains much of the vintage design, including the roof spoiler, but the shape gets modern touches. So while the source of this inspiration was a bit angular, the lines have been gently curved for the Hommage. Of course, a CSL must be lightweight, as signified by the last letter in its name. Where the original uses aluminum and Plexiglas to shed pounds, the Hommage uses carbon-fiber-reinforced plastic parts throughout the body. The interior is also made from CFRP, and occupants sit in quilted racing buckets. An especially cool touch is the V-shaped cross-member at the back that evokes the look of a roll cage, while being a bit more artistic. The only indication that BMW is giving about the 3.0 CSL Hommage's powertrain is that it uses an inline six with eBoost, but as a concept the engine doesn't really matter, anyway. Get a good look at the whole design in the gallery above. BMW 3.0 CSL Hommage. Racing flair with a touch of class. Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d'Eleganza Villa d'Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team's tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.