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BMW almost ready to roll out new 2 Series cabriolet

The 2 Series is a relatively new member of the BMW family, having been spun off of the 1 Series (itself one of the company's youngest lines) just last year. So far the range has been split between the Active Tourer and the 2 Series Coupe, but soon the latter will breed a new compact convertible to take the place of the outgoing 1 Series cabriolet, and here we have our best look at it yet.
Spied with the most minimal camouflage and its top down while undergoing its final rounds of development testing, this pre-production 2 Series cabrio looks about ready for show time. While the Active Tourer is based on a different front-drive platform, this convertible is, as you might have guessed, essentially a 2 Series Coupe with a folding fabric roof. That means rear-wheel drive (or potentially all-wheel drive if BMW extends its availability from the coupe to the convertible) win either 228i or M235i specification - both of them turbocharged, the former with a 240-horsepower, 2.0-liter four and the latter with the 320-hp, 3.0-liter inline-six.
Considering that BMW got an approximately $8k premium for the 1 Series convertible over the coupe, expect the 2 Series cabrio to start at a little over $40k for the 228i and top out at around $53k for the M235i xDrive convertible. That is, assuming BMW offers it in that top spec, because at that rate we're getting perilously close to the $54,900 base price of the 435i convertible.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Apple Watch watches your BMW i3, i8

Apple unveiled details about its long-awaited Apple Watch yesterday and we now know that the $349, er, watch will be released to the public early next year. Amid the millions of features the watch has is the ability to provide real-time information on the battery charge level in a BMW i3 or i8 plug-in vehicle. The watches can also help locate the vehicles if, say, they're parked in a crowded lot. Because so many of us lose our Bimmers on a daily basis. BMW spokesman Dave Buchko confirmed the integration of the Bimmer-centric features on Apple Watch to AutoblogGreen, and noted that the product will let users monitor heating and air-conditioning as well as remotely unlocking the car. "This latest device has the potential to change how owners interact with their BMW, paving the way for a new level of personalization and immediacy," Buchko said. The new wrist-based connection allows for a nice bit of exposure for the German company's new i series. As of the end of last month, BMW had sold 2,082 i3 battery-electric vehicles in the US since starting domestic sales in May. It also sold nine of i8 plug-in hybrids in August, the first partial month for US sales.