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2015 BMW M3 Sedan, M4 Coupe are officially revealed [w/video]

The new 3.0-liter inline-six makes 425 turbocharged horsepower from 5500 rpm all the way up to 7300 rpm.
BMW has announced the 2015 M3 Sedan and M4 Coupe, high-performance versions of the new 3 Series and 4 Series that launched this year. The new Ms have stirred controversy in a variety of ways, but one must remember that the M cars traditionally don't follow a specific mold.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

2015 BMW M3 Sedan

BMW's all-new M3 Sedan is dynamically nearly identical to its two-door M4 Coupe sibling: a stopwatch reveals that both are sub-four-second cars to 60 miles per hour, a racetrack proves that the mechanical twins are equally as adept on a road course and a full afternoon of driving on public roads demonstrates that each possesses talented everyday adaptability.
Yet after driving both BMW models back-to-back over two full days in Portugal, it's clear there are a few noticeable differences, both objective and subjective, that don't require instrument testing to reveal. All it takes is a few hours behind the wheel of both cars to conclude that one is slightly more agile, and the other a bit more twitchy. One has better outward visibility, while its counterpart is unquestionably more convenient.
It is the little things - subtleties attained through seat-of-the-pants observations - that eventually allow me to choose a favorite.