1988 Bmw M6 on 2040-cars

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2015 BMW i8 sets everyone's tongues wagging in Northern Michigan

Like few other cars we can remember, people want to talk about the 2015 BMW i8. Drive one, and you'll soon find out what we mean. They stop you at gas stations. They accost you in Walgreen's parking lots. They stream out of neighborhood bars, beers in hand.
At least, that was our experience this week during Autoblog's Technology of the Year testing. We had the pleasure of driving the plug-in hybrid BMW sports car up to and around Petoskey, MI, a resort town where seeing such exotics is rare enough, let alone in the off season. It made for some interesting conversations - so we began writing down some of the comments the butterfly-doored coupe inspired. Here's a sampling:
"Wanna race for pinks? I'll go easy on you." - Acne-covered teenage pizza delivery driver in a sad-looking Ford Taurus parked at a Valero gas station near Grayling (which incidentally didn't actually have gas).

Car Hacking 101: Here's what motorists should know [w/video]

Cars are nothing more than computers on wheels. As such, they're vulnerable to hackers. Most people who work within the auto industry have understood this for years, but for the broader American public not paying as close attention, three storylines emerged recently that underscored this new vehicular reality. First, German researchers found a flaw in BMWs remote-services system that allowed them to access the telematics units in vehicles. Then, a 60 Minutes report demonstrated that researchers could remotely infiltrate a Chevy Impala and override critical functions, like acceleration and braking. Finally, a US Senator released a critical report (see video above) that found almost all automakers are unprepared to handle real-time hacks of their vehicles. Those reports come on the heels of two previous instances in recent months when researchers demonstrated the capability to hack cars. All this news can be disconcerting. If you're late to the concept of car-hacking and wondering how this is possible, we've got you covered. Here's your quick primer on what you need to know. 1. How Did My Car Become A Computer? On the outside, cars haven't changed all that much over the past couple of decades years. On the inside, however, the amount of electronics and software has dramatically increased. Most new cars contain more than 50 microprocessors known as electronic control units. These ECUs control everything from airbag deployment and navigation systems to throttle control and braking, and they're usually connected to each other on an internal network called the CAN bus. 2. What Exactly Is Car Hacking? Depends who you ask. Automakers might consider anything that alters the car from its state of manufacture as a 'hack.' For example, if you're chipping the engine – re-calibrating those ECUs to increase your horsepower – some people might consider that a hack. But in the context of the recent news reports, security experts are focused on unwanted, unauthorized cyber intrusions into a vehicle. Once inside your car, prospective attacks could range from minor things like eavesdropping on conversations via an infotainment system and unlocking car doors to major concerns, like overriding driver inputs and controlling braking, steering and acceleration. 3. How Is This All Possible? Any part of the car that communicates with the outside world, either via a remote or direct connection, is a potential entry point for hackers.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.