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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2015 BMW X6 stays the course with more power, RWD model

What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the thing, BMW having sold some 250,000 examples since the CUV's birth. And as you first saw thanks to leaked images this morning, the second-generation X6 has just arrived.
The shape is familiar, as are specific styling elements like the larger headlamps (now available with a full-LED treatment) and taillamps, mimicking those found on the X5. Two trims are available - xLine and M Sport - the former taking a more subdued approach, while the latter uses the traditionally bulgy and aggressive M-badged kit, with larger air intakes and matte aluminum grille bars. All X6s come standard with 19-inch wheels, and 20s are optional.
Regardless of trim, BMW will now offer the X6 in three guises here in the United States: sDrive35i, xDrive35i and xDrive50i. Dissecting the nomenclature, that means the first two models will be powered by BMW's 3.0-liter turbocharged inline-six, good for 300 horsepower and 300 pound-feet of torque. The sDrive X6 uses rear-wheel drive, while the xDrive, of course, uses all-wheel drive. Moving up, the xDrive50i uses the same twin-turbo 4.4-liter V8 as its predecessor, though power has been increased to 450 hp and 480 lb-ft. All X6 models are fitted with an eight-speed automatic transmission, and BMW says that the new powertrains are more efficient than before, though official fuel economy numbers have not yet been released.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.