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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 BMW 3 Series First Drive [w/video]

If the 3 Series were a person, it would suffer from crippling anxiety. This has nothing to do with the way the car behaves on the road, and it's not a result of its styling. No, it's because so many people expect so much from the 3er. The model is held to the highest standard, which it tends to set itself, and when it doesn't deliver, it hears about it. So it was when BMW introduced the F30 3 Series sedan for 2012. This was a good 3 Series, but few thought it was great. The car lost some of its edge, instead chasing the comfy-luxury crowd that arguably makes up more of the buying public. The vocal Bimmer-loving minority wasn't pleased. Critics, us included, called the car out for its soft suspension tuning, less-than-perfect electric power steering, and chintzy interior details. Enthusiasts instead waxed nostalgic about the E90 generation that came before. But now, the 3 Series can relax again. BMW managed to address most of the issues in this F30 refresh for 2016. The suspension has been reworked, the steering programming overhauled, and the interior is now more befitting a dignified sporty thing from a luxury brand. For good measure, BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. That new engine comes with a new out-of-thin-air badge, 340i, replacing the 335i and its N55 six. The updated 3 Series sedan will continue to be offered as a 320i with a turbo four, and both sedan and wagon keep a 328i with a higher-power version of the same engine, as well as a 328d turbodiesel. While those models' engines are unchanged, they all benefit from minor exterior styling updates (lights and bumpers) and the de-cheapified interior, as well most of the mechanical updates. Most of the content from the former Sport Line package, like Sport seats, the Sport transmission, Sport gauges, gloss black exterior trim, and black exhaust tips, is now standard on all but the 320i. Those extra standard features and the new engine bump the price up $2,050, from $44,745 for the 2015 335i sedan to $46,795 for a 340i. Our test drive focused on the 340i, since it's got the new engine. The B58 mill is a single solitary cubic centimeter off of the N55 3.0-liter's it replaces, but it's based on a new modular architecture.

Welcome Audi RS6 Avant, goodbye Lincoln Continental | Autoblog Podcast #592

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. Our editors cover a lot this week, starting with the news. They geek out over the Audi RS6 Avant coming to America, and mourn the loss of the Lincoln Continental. They address rumors of the Toyota Land Cruiser's demise, and analyze spy photos of the Ford Mach E electric crossover. They also honor the memory of the godfather of spy photography, Jim Dunne. Finally, they talk about driving the BMW Z4, Ram 1500 EcoDiesel, and another diesel, the diesel-powered Mazda CX-5 Skyactiv-D. Autoblog Podcast #592 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Audi RS6 Avant headed to U.S. Lincoln Continental discontinued Rumor: Toyota Land Cruiser to be canceled Ford Mach E spied RIP spy photographer Jim Dunne Cars we're driving: 2019 BMW Z4 sDrive30i 2020 Ram 1500 EcoDiesel 2019 Mazda CX-5 Diesel Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: